asli-ayurveda
ASLI AYURVEDA is Bharat’s trusted contract manufacturer for Ayurvedic medicines, herbal cosmetics, and nutraceuticals, serving entrepreneurs and global wellness brands. The company combines authentic Ayurvedic wisdom with modern manufacturing systems, providing turnkey solutions including formulation development, packaging coordination, and regulatory documentation. As ASLI expands globally, we are building a strong digital presence across websites, Shopify stores, and high-impact marketing systems. #Role Overview The Manager – Digital Growth & Brand Experience will lead ASLI AYURVEDA’s digital marketing ecosystem. This role requires a rare combination of: Performance marketing Luxury brand aesthetics Shopify ecosystem expertise AI-driven marketing tools Lead generation systems The objective is to generate high-quality B2B and D2C leads, strengthen brand authority, and build scalable digital marketing systems. # Key Responsibilities # Digital Lead Generation & Performance Marketing Plan and execute digital campaigns to generate qualified leads. Platforms: Google Ads Meta Ads (Facebook & Instagram) LinkedIn Ads YouTube Ads
Create lead generation funnels Build high-converting landing pages Track CPL, CAC, and conversion metrics Manage retargeting campaigns # Shopify & Website Ecosystem Own the design and performance of websites including: Shopify store design Website UX/UI improvements Landing page optimization SEO implementation Work on: Shopify themes Conversion optimization Page speed and mobile experience # Brand Design & Luxury Aesthetics Ensure all digital assets reflect ASLI AYURVEDA’s premium Ayurvedic identity.
Social media creatives Website banners Packaging mockups Brand campaign visuals Presentation decks # AI-Driven Marketing Systems Hands-on experience with AI tools is mandatory. ChatGPT Midjourney / Ideogram Canva AI Gamma Runway AI AI ad creative tools
AI-generated creatives AI-assisted copywriting Automated content workflows Faster design iterations # Content & Social Media Ecosystem Develop a structured digital presence Platforms: • Instagram • LinkedIn • YouTube • Facebook
Content calendar planning Campaign storytelling Short-form video concepts Influencer collaborations # Data, Analytics & Reporting lead generation cost per lead conversion rates campaign ROI # Candidate Requirements Education: MBA (Marketing / Digital Marketing) Degree in Design / Media / Marketing # Experience Digital marketing Performance ads Shopify websites Brand design Experience in Ayurveda / wellness / nutraceuticals / cosmetics is a strong advantage. # Mandatory Skills Google Ads Meta Ads Shopify website design AI design tools Social media marketing Landing page creation WordPress Canva / Adobe Suite Google Analytics Meta Ads Manager AI creative tools # Personal Qualities Updated with digital trends Strong design sense Analytical mindset Self-driven and disciplined Long-term commitment # Compensation Competitive salary based on experience Performance-linked incentives based on lead generation and revenue impact # Why This Role Matters This role will build the in-house digital engine of ASLI AYURVEDA, enabling the company to: Generate global B2B leads Launch premium D2C brands Reduce dependency on agencies Build a scalable digital ecosystem