asli-ayurveda
Manager – Digital Growth & Brand Experience
Skills
Job description
ASLI AYURVEDA is Bharat’s trusted contract manufacturer for Ayurvedic medicines, herbal cosmetics, and nutraceuticals, serving entrepreneurs and global wellness brands.
The company combines authentic Ayurvedic wisdom with modern manufacturing systems, providing turnkey solutions including formulation development, packaging coordination, and regulatory documentation.
As ASLI expands globally, we are building a strong digital presence across websites, Shopify stores, and high-impact marketing systems.
#Role Overview
The Manager – Digital Growth & Brand Experience will lead ASLI AYURVEDA’s digital marketing ecosystem.
This role requires a rare combination of:
Performance marketing
Luxury brand aesthetics
Shopify ecosystem expertise
AI-driven marketing tools
Lead generation systems
The objective is to generate high-quality B2B and D2C leads, strengthen brand authority, and build scalable digital marketing systems.
# Key Responsibilities
# Digital Lead Generation & Performance Marketing
Plan and execute digital campaigns to generate qualified leads.
Platforms:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
YouTube Ads
Responsibilities
Create lead generation funnels
Build high-converting landing pages
Track CPL, CAC, and conversion metrics
Manage retargeting campaigns
# Shopify & Website Ecosystem
Own the design and performance of websites including:
Shopify store design
Website UX/UI improvements
Landing page optimization
SEO implementation
Work on:
Shopify themes
Conversion optimization
Page speed and mobile experience
# Brand Design & Luxury Aesthetics
Ensure all digital assets reflect ASLI AYURVEDA’s premium Ayurvedic identity.
Responsibilities
Social media creatives
Website banners
Packaging mockups
Brand campaign visuals
Presentation decks
# AI-Driven Marketing Systems
Hands-on experience with AI tools is mandatory.
ChatGPT
Midjourney / Ideogram
Canva AI
Gamma
Runway AI
AI ad creative tools
Responsibilities
AI-generated creatives
AI-assisted copywriting
Automated content workflows
Faster design iterations
# Content & Social Media Ecosystem
Develop a structured digital presence
Platforms:
- YouTube
Responsibilities
Content calendar planning
Campaign storytelling
Short-form video concepts
Influencer collaborations
# Data, Analytics & Reporting
lead generation
cost per lead
conversion rates
campaign ROI
# Candidate Requirements
Education
MBA (Marketing / Digital Marketing)
Degree in Design / Media / Marketing
# Experience
Digital marketing
Performance ads
Shopify websites
Brand design
Experience in Ayurveda / wellness / nutraceuticals / cosmetics is a strong advantage.
# Mandatory Skills
Google Ads
Meta Ads
Shopify website design
AI design tools
Social media marketing
Landing page creation
WordPress
Canva / Adobe Suite
Google Analytics
Meta Ads Manager
AI creative tools
# Personal Qualities
Updated with digital trends
Strong design sense
Analytical mindset
Self-driven and disciplined
Long-term commitment
# Compensation
Competitive salary based on experience
Performance-linked incentives based on lead generation and revenue impact
# Why This Role Matters
This role will build the in-house digital engine of ASLI AYURVEDA, enabling the company to:
Generate global B2B leads
Launch premium D2C brands
Reduce dependency on agencies
Build a scalable digital ecosystem