asli-ayurveda
Digital Marketing Executive- Performance Marketing & AI Tools
Skills
Job description
ASLI AYURVEDA is Bharat’s trusted contract manufacturer for Ayurvedic medicines, herbal cosmetics, and nutraceuticals. We empower entrepreneurs, doctors, and global wellness brands by providing complete manufacturing solutions — from formulation development to packaging, regulatory documentation, and brand support.
As we expand globally, we are building a strong digital presence across search engines, social media platforms, and performance marketing channels to reach entrepreneurs and wellness brands worldwide.
# Role Overview
The Digital Marketing Executive (Performance Marketing & AI Tools) will drive ASLI AYURVEDA’s digital growth through data-driven marketing campaigns, AI-assisted content creation, and performance advertising.
This role requires hands-on expertise in:
Google Ads / AdWords campaigns
Social media marketing and paid campaigns
Lead generation marketing funnels
AI-powered marketing workflows
Campaign analytics and performance optimization
The candidate must be technology-savvy and actively using modern AI tools in marketing workflows.
# Key Responsibilities
# Performance Marketing (Google Ads)
Plan and execute Google Ads campaigns for lead generation
Manage keyword targeting and search campaigns
Optimize campaigns to reduce cost per lead (CPL)
Conduct keyword research and competitor analysis
Monitor campaign performance and optimize regularly
# Social Media Marketing
Manage brand presence across:
YouTube
Responsibilities include:
Planning and executing social media campaigns
Running paid social media advertisements
Increasing brand engagement and reach
Building visibility among wellness entrepreneurs and brands
# AI-Enhanced Marketing Workflows (Mandatory)
Use AI tools to improve speed, creativity, and efficiency in marketing work.
Expected exposure includes tools such as:
ChatGPT / Claude / AI writing assistants
AI image generation tools (Midjourney, Leonardo, etc.)
AI video or presentation tools (Gamma, AI video tools)
AI tools for ad copy, content generation, and campaign ideas
Hands-on exposure to AI tools in daily marketing workflows is mandatory.
# Lead Generation Campaigns
Design campaigns focused on B2B lead generation
Run targeted campaigns for entrepreneurs launching wellness brands
Coordinate with website team to create landing pages
Track campaign performance and conversions
# Analytics & Performance Tracking
Use tools such as:
Google Analytics
Google Ads dashboard
Social media analytics tools
Responsibilities
Track performance metrics and campaign ROI
Prepare weekly and monthly marketing reports
Optimize campaigns based on data insights
# Mandatory Requirements
Hands-on experience with Google Ads / AdWords campaigns
Experience managing social media marketing campaigns
Active hands-on usage of AI tools for marketing work
Understanding of lead generation campaigns and marketing funnels
Basic understanding of SEO and keyword strategy
Strong communication skills in English and Hindi
# Preferred Skills
Experience in B2B digital marketing
Familiarity with Google Analytics and campaign dashboards
Exposure to Shopify or website CMS platforms
Experience in wellness, healthcare, or lifestyle brands
# Ideal Candidate Profile
The ideal candidate should:
Be performance-oriented and analytical
Actively use modern AI tools in marketing workflows
Be comfortable managing multiple campaigns simultaneously
Stay updated with digital marketing trends and technologies
Demonstrate long-term commitment to grow with ASLI AYURVEDA