asli-ayurveda
ASLI AYURVEDA is Bharat’s trusted contract manufacturer for Ayurvedic medicines, herbal cosmetics, and nutraceuticals. We empower entrepreneurs, doctors, and global wellness brands by providing complete manufacturing solutions — from formulation development to packaging, regulatory documentation, and brand support. As we expand globally, we are building a strong digital presence across search engines, social media platforms, and performance marketing channels to reach entrepreneurs and wellness brands worldwide. # Role Overview The Digital Marketing Executive (Performance Marketing & AI Tools) will drive ASLI AYURVEDA’s digital growth through data-driven marketing campaigns, AI-assisted content creation, and performance advertising. This role requires hands-on expertise in: Google Ads / AdWords campaigns Social media marketing and paid campaigns Lead generation marketing funnels AI-powered marketing workflows Campaign analytics and performance optimization The candidate must be technology-savvy and actively using modern AI tools in marketing workflows. # Key Responsibilities # Performance Marketing (Google Ads) Plan and execute Google Ads campaigns for lead generation Manage keyword targeting and search campaigns Optimize campaigns to reduce cost per lead (CPL) Conduct keyword research and competitor analysis Monitor campaign performance and optimize regularly # Social Media Marketing Manage brand presence across: Instagram LinkedIn Facebook YouTube
Planning and executing social media campaigns Running paid social media advertisements Increasing brand engagement and reach Building visibility among wellness entrepreneurs and brands # AI-Enhanced Marketing Workflows (Mandatory) Use AI tools to improve speed, creativity, and efficiency in marketing work. Expected exposure includes tools such as: ChatGPT / Claude / AI writing assistants AI image generation tools (Midjourney, Leonardo, etc.) AI video or presentation tools (Gamma, AI video tools) AI tools for ad copy, content generation, and campaign ideas Hands-on exposure to AI tools in daily marketing workflows is mandatory. # Lead Generation Campaigns Design campaigns focused on B2B lead generation Run targeted campaigns for entrepreneurs launching wellness brands Coordinate with website team to create landing pages Track campaign performance and conversions # Analytics & Performance Tracking Use tools such as: Google Analytics Google Ads dashboard Social media analytics tools
Track performance metrics and campaign ROI Prepare weekly and monthly marketing reports Optimize campaigns based on data insights # Mandatory Requirements Hands-on experience with Google Ads / AdWords campaigns Experience managing social media marketing campaigns Active hands-on usage of AI tools for marketing work Understanding of lead generation campaigns and marketing funnels Basic understanding of SEO and keyword strategy Strong communication skills in English and Hindi # Preferred Skills Experience in B2B digital marketing Familiarity with Google Analytics and campaign dashboards Exposure to Shopify or website CMS platforms Experience in wellness, healthcare, or lifestyle brands # Ideal Candidate Profile The ideal candidate should: Be performance-oriented and analytical Actively use modern AI tools in marketing workflows Be comfortable managing multiple campaigns simultaneously Stay updated with digital marketing trends and technologies Demonstrate long-term commitment to grow with ASLI AYURVEDA