ipspl
Communication Specialist
Skills
Job description
Communication Specialist
Experience
5–7 years of relevant experience.
Key Requirements
Strong experience in brand communications and marketing.
Excellent spoken and written English communication skills.
Experience in consumer-facing industries such as Education, Financial Services, Retail, or Events.
Roles & Responsibilities
Develop high-quality content and design marketing materials for ATL (Above the Line), Digital, and BTL (Below the Line) marketing campaigns.
Collaborate with the Admissions team to plan and execute marketing campaigns and BTL activities to drive student admissions.
Develop and implement communication strategies for internal and external stakeholders, including:
Employees
Parents
Students
Business Partners
Create and manage thought leadership articles, blogs, and communication content for the Management team.
Develop and execute Public Relations (PR) strategies to strengthen brand visibility and reputation.
Ensure consistent brand messaging across all communication channels.
Coordinate with internal teams and external agencies/vendors to execute marketing and communication initiatives effectively.
Preferred Industry Experience
Candidates with experience in the following sectors will be preferred:
Education
Financial Services
Retail
Events
Any other consumer-facing industry
Skills Required
Brand Communication
Content Writing & Editing
Marketing Campaign Planning
PR & Media Relations
Internal & External Communications
Digital Marketing
Stakeholder Management
Creative Thinking
Strong Presentation & Interpersonal Skills
Excellent Spoken & Written English