Greytip
Job Summary We are seeking a highly driven and experienced GM/AGM – Inside Sales to lead, scale, and optimize our demand generation and pipeline creation engine. This role focuses on building high-performing inside sales and demand generation processes, managing prospect engagement teams, driving qualified pipeline, and ensuring consistent revenue contribution. The ideal candidate will bring strong expertise in sales-led demand generation, lead qualification frameworks, sales tools, and performance optimization, along with a proven ability to coach teams and improve conversion efficiency across the funnel. Key Responsibilities Sales Strategy & Leadership Develop, implement, and refine sales demand generation strategies focused on consistent pipeline creation. Lead, mentor, and scale a team of Inside Sales Executives / SDRs to achieve monthly and quarterly targets. Define daily, weekly, and monthly KPIs and ensure strong performance governance. Demand Generation & Prospect Engagement Drive high-quality demand generation through multi-channel engagement including calls, emails, social platforms, and targeted account lists. Build structured engagement cadences aligned to buyer personas, industries, and geographies. Leverage sales intelligence, intent data, and market insights to improve lead conversion quality. Lead Qualification & Funnel Management Define and implement robust lead qualification frameworks (BANT / MEDDIC / FAINT, etc.). Ensure seamless handover of Sales Qualified Leads (SQLs) to field or closing sales teams. Track and optimize funnel conversion ratios to improve meeting-to-opportunity outcomes. Sales Automation & Enablement Leverage CRM platforms (Salesforce, HubSpot, Zoho, etc.) and sales enablement tools for workflow efficiency. Create and implement sales playbooks, objection-handling frameworks, talk tracks, and engagement templates. Continuously train teams on product positioning, competitive differentiation, and value messaging. Performance Analytics & Reporting Monitor key demand generation metrics such as engagement volume, connect ratios, meeting conversions, SQL creation, and pipeline contribution. Share weekly and monthly performance dashboards with leadership, highlighting insights and improvement areas. Continuously refine processes to enhance productivity, quality, and ROI. Cross-functional Collaboration Work closely with marketing to align on lead quality, ICPs, target segments, and campaign effectiveness. Collaborate with sales teams to ensure smooth pipeline transitions and structured feedback loops. Partner with product and customer success teams to strengthen messaging and value propositions. Required Qualifications Educational Bachelor’s degree in Business, Marketing, or a related field (mandatory). MBA in Sales / Marketing is an added advantage. Professional 15–18 years of experience in B2B SaaS Demand Generation or Inside Sales . Strong track record of driving qualified pipeline and supporting revenue growth. Hands-on expertise with CRM systems, sales enablement tools, and lead management workflows. Deep understanding of buyer journeys, engagement strategies, sales funnels, and conversion metrics. Excellent leadership, stakeholder management, and communication skills. Strong analytical orientation with the ability to drive data-backed decisions.