Greytip
Location: Bengaluru, Karnataka Department: Marketing, Performance Marketing 🚀 About the Role We’re looking for a Content Manager who blends storytelling with strategy . This role goes beyond writing — you’ll own the end-to-end content lifecycle , from ideation to performance tracking, and play a key role in driving pipeline growth through data-backed content . If you enjoy creating content that delivers measurable impact , this role is for you. 🧩 What You’ll Do ✍️ Content Creation & Strategy Create high-impact content across channels: ads, email campaigns, landing pages, blogs, and social media Develop long-form assets: whitepapers, eBooks, reports, and thought leadership Build compelling case studies and customer success stories Partner with product, sales, and design teams to deliver cohesive messaging 📣 Content Distribution & SEO Plan and manage the content calendar across channels Create SEO-optimized content aligned to the buyer journey Execute campaigns including emailers, drip sequences, and webinar promotions 📊 Performance & Analytics Track and analyze content performance using dashboards and CRM tools Generate insights on engagement, conversions, and pipeline impact Maintain UTM discipline and ensure accurate attribution 🤖 AI & Marketing Efficiency Identify opportunities to leverage AI tools for content creation and operations Improve team productivity through automation and workflow optimization 🎯 What We’re Looking For Experience: 6 years in content/copywriting (preferably in B2B SaaS) Strong portfolio across short-form and long-form content
Exceptional writing and storytelling ability Strong understanding of SEO, digital marketing, and content funnels Experience with analytics tools (Salesforce, Google Analytics, etc.) Ability to manage multiple projects and meet deadlines Mindset: Ownership-driven and detail-oriented Data-informed decision maker Curious and open to experimenting with AI tools ⭐ Good to Have Experience in HR-tech / SaaS domain Exposure to marketing automation tools (HubSpot, Pardot, etc.) Understanding of ABM or performance marketing 💡 Why Join Us? High-impact role with visibility across marketing and revenue teams Opportunity to shape brand voice and content strategy Fast-paced, data-driven environment Strong growth and leadership opportunities