Manager - Digital Fundraising

Job DESCRIPTION

Job Title: Manager – Digital Fundraising

Grade: F

Department: Resource Mobilization

Reporting to: Director - RM

Location: National Support Office (NSO), New Delhi

Contract duration: 5 years (extendable)

About Bal Raksha Bharat

Bal Raksha Bharat (also known as Save the Children) is India's leading independent child rights organisation. It is a member of Save the Children movement that operates globally with the mission to inspire breakthroughs in the way the world treats children and achieve immediate and lasting changes in their lives. We are working towards three breakthroughs in how the world treats children by 2030:

• No child dies from preventable causes before their fifth birthday
• All children learn from a quality basic education
• Violence against children is no longer tolerated

We implement programmes in the remotest corners of India and urban areas in the areas of Health & Nutrition, Education, Child Protection and Livelihood & Economic Wellbeing in order to facilitate quality education, healthcare and protection from harm and abuse and life-saving aid during emergencies to children.

Role Purpose : Digital lead is in charge of planning and managing marketing campaigns that promote organisation's work, bring in donations and improve its presence and brand value. Their duties include planning campaigns, analysing metrics, and identifying trends.

Roles & Responsibilities

• Design, execution and overseeing of a long-term, competent and innovative national digital engagement and fundraising strategy, as well as an annual action plan for the online fundraising activities, ensuring that they are aligned with Save the Children India objectives and programmes.
• Design, execution and overseeing of the digital fundraising emergency plan.
• Experience leading, designing, implementing, and monitoring the digital campaign with all digital social and marketing channel
• Overseeing of the web fundraising content and functionalities as well as the implementation of digital marketing and fundraising campaign initiatives.
• Design and implement online acquisition campaigns using paid search and online advertising. Manage relationships with external vendors and agencies.
• Design and implement other digital fundraising campaigns like crowdfunding/community fundraising, mobile apps, etc.
• Edit and set up email campaigns when needed.
• Collaborate with other fundraising departments to ensure proper digital support and web content to maximise overall fundraising success.
• Network with Save the Children International to share ideas and leverage best practice from other offices.

Other duties as requested by the Head of Brand & Engagement

BEHAVIOURS (Values in Practice)

Accountability

• Holds self and others accountable for delivering high-quality, timely and compliant services aligned with organisational goals.
• Demonstrates ownership and responsibility for procurement decisions, resources and commitments with integrity.

Ambition

• Sets ambitious goals for efficiency, value for money, service quality and operational excellence.
• Seeks opportunities to simplify, innovate and build a high-performing procurement and facilities function.

Collaboration

• Builds strong relationships across functions, state teams and external stakeholders.
• Encourages mutual respect, transparency, knowledge sharing and customer-focused service.

Creativity

• Brings innovative and practical solutions to sourcing, facilities, technology and cost optimisation challenges.
• Champions new approaches that improve efficiency, sustainability and user experience.

Integrity

• Upholds the highest ethical standards, transparency and fairness in procurement and vendor dealings.
• Promotes responsible stewardship of organisational resources and puts children's best interests at the centre of decisions.

MBA/ PGDBM from a reputed Institute in Digital Marketing / Google certification

EXPERIENCE AND SKILLS

• Minimum 5-7 years of experience in digital fundraising or e-commerce designing including management of digital operations for at least 3 years.
• Relevant experience developing digital engagement and awareness campaigns with a proven record of accomplishments.
• Experience to manage digital fundraising agencies.

Skills & Knowledge

• Performance Marketing & Growth

Hands-on experience in Google Ads, Meta Ads and paid acquisition.

Ability to optimise campaigns for conversions, CPA/CPL, ROAS and ROI.

Experience managing budgets, testing creatives and improving campaign performance.

• Analytics, Attribution & Data-led Decision-making

Practical knowledge of GA4, Google Tag Manager, UTM tracking and conversion measurement.

Ability to analyse the complete journey from campaign click to lead or donation.

Can build meaningful dashboards and translate data into actionable recommendations.

• Integrated Digital Marketing & Channel Ownership

Working knowledge of SEO, SEM, landing-page optimisation, email marketing and social media.

Understands how organic and paid channels complement each other.

Can work with content, creative, technology and fundraising teams to improve conversion.

• Strategic Thinking, Ownership & Experimentation

Takes ownership of campaign planning, execution, budgets and results.

Uses A/B testing, audience insights and experimentation to improve performance.

Can prioritise work, manage agencies and stakeholders, and recommend what to scale, stop or change.

Equal Opportunities

Bal Raksha Bharat aims to be an equal opportunity employer. We welcome all applications irrespective of age, race, colour, gender, disability, sexual orientation, religion, belief or creed. Women candidates are encouraged to apply.

Child Safeguarding

We need to keep children safe so our selection process, which includes rigorous background checks, reflects our commitment to the protection of children from abuse.

CHILD SAFEGUARDING (Strike out whichever is not applicable)

Level 1: The role holder will not have contact with children and/or young people, or access to personal data about children or young people, as part of their work; therefore, a police check will not be mandatory unless the content or location of the role changes, in which case the Child Safeguarding level will be reviewed.

Level 2: Either the role holder will have access to personal data about children and/or young people as part of their work; or they will be working in a ‘regulated’ position (Finance, Monitoring & Evaluation, Legal etc.); therefore, a police check will be required.

Level 3: The role holder will have contact with children and/or young people either frequently (e.g. once a week or more) or intensively (e.g. four days in one month or more or overnight) because they work in programs; or are visiting programs; therefore a police check will be required.

Recommended for this role: Level 2, subject to BRB's role-based safeguarding assessment.

Safeguarding our Staff

The post holder is required to carry out the duties in accordance with the BRB’s anti-harassment policy and all applicable safeguarding, health, safety, security and ethical standards.