Performance Marketing Specialist

About Design.efficiently

Design.efficiently is an AI-first SaaS company revolutionizing how construction teams manage selections, presentations, and construction coordination. We’re building an AI-powered marketing machine and we need a smart, execution-focused performance marketing specialist to help fuel it.

If you love working with cutting-edge tools, automating what used to be manual, and being part of a team that moves fast and builds big this role is for you.

What You’ll Do

AI-Powered Campaign Execution Run outbound campaigns with tools like Instantly, Klayvio and SendPotion—our AI video platform.

Launch and manage cold outbound email campaigns using Instantly/Klaviyo

Plan, launch and manage all aspects of the campaign including campaign plans of audience segmentation, creative messaging, tools management and results.

Organize campaign workflows, ideas, and assets.

Deploy hyper-personalized AI video campaigns using platforms like SendPotion

Personalize outreach at scale using tools like AI scripting and video voiceover tools—and bring new tools into the stack regularly

Funnel Performance & Optimization Own your metrics: open rates, replies, clicks, booked demos, and activations

A/B test messaging, cadence, and formats weekly voice, video, and email

Collaborate with the Brand & UX team for fast-turn creative assets and campaign-ready visuals

Maintain reporting dashboards and share weekly insight on what’s working and what’s not

You’re the Right Fit If You:

Have 3-5+ years of experience in marketing execution, preferably at a startup or fast-paced SaaS company.

Are obsessed with AI tools and can’t imagine executing campaigns without them

Prior success in launching cold-to-conversion campaigns from scratch

Creative thinker and strong writer you bring bold ideas to life, write smart, on-brand content fast, and aren't afraid to think outside the box.

Strong experience in: Instantly, SendPotion, or similar cold outbound tools.

Klaviyo (or similar) for email marketing.

Figma for light creative work.

High output, self-motivated, structured thinker. You execute without hand-holding.

Comfortable working remotely, with a small, fast-moving team.

Bonus Points For: A portfolio of AI-driven campaign work you’re proud of

CRM experience using salesforce

Why Join Us?

Build alongside a team obsessed with efficiency, systems, and intelligent growth

Shape the future of AI-first marketing execution in a real, high-impact SaaS environment

100% remote, flexible hours, high autonomy just bring results