DIGITAL MARKETING

🔹 1. Social Media Marketing

Plan and execute posts across platforms (Instagram, Facebook, LinkedIn, YouTube)

Showcase products (tiles, designs, applications) creatively through reels, carousels, and stories

Run targeted ad campaigns (paid reach, leads, remarketing)

🔹 2. Website & SEO

Manage and update the company website (product uploads, blog updates)

Implement SEO strategies to rank on Google for relevant tile-related keywords

Coordinate with developers/designers if changes are needed

🔹 3. Content Creation & Branding

Develop engaging content (images, videos, graphics, product highlights)

Ensure brand consistency across all digital platforms

Collaborate with graphic designers and sales teams for campaign ideas

🔹 4. Performance Tracking & Reporting

Monitor campaign performance (Google Analytics, Meta Ads Manager)

Analyze lead quality, engagement, traffic sources

Submit weekly/monthly reports on ROI, CPC, reach, conversions

🔹 5. Email & WhatsApp Marketing

Create and send regular emailers/newsletters to dealers, architects, and end customers

Use WhatsApp marketing tools for product updates and promotions

Bachelor’s degree in Marketing / Digital Media / Business or related

1–3 years experience in digital marketing (tiles/building materials preferred)

Knowledge of SEO, Google Ads, Meta Ads

Familiar with Canva, Adobe tools, WordPress (or similar CMS)

Strong creative and analytical skills

Knowledge of current marketing trends and tools

Basic video editing and content writing skills

Ability to work independently and with cross-functional teams