aravindceramic
Key Responsibilities: 🔹 1. Social Media Marketing Plan and execute posts across platforms (Instagram, Facebook, LinkedIn, YouTube) Showcase products (tiles, designs, applications) creatively through reels, carousels, and stories Run targeted ad campaigns (paid reach, leads, remarketing) 🔹 2. Website & SEO Manage and update the company website (product uploads, blog updates) Implement SEO strategies to rank on Google for relevant tile-related keywords Coordinate with developers/designers if changes are needed 🔹 3. Content Creation & Branding Develop engaging content (images, videos, graphics, product highlights) Ensure brand consistency across all digital platforms Collaborate with graphic designers and sales teams for campaign ideas 🔹 4. Performance Tracking & Reporting Monitor campaign performance (Google Analytics, Meta Ads Manager) Analyze lead quality, engagement, traffic sources Submit weekly/monthly reports on ROI, CPC, reach, conversions 🔹 5. Email & WhatsApp Marketing Create and send regular emailers/newsletters to dealers, architects, and end customers Use WhatsApp marketing tools for product updates and promotions
Bachelor’s degree in Marketing / Digital Media / Business or related 1–3 years experience in digital marketing (tiles/building materials preferred) Knowledge of SEO, Google Ads, Meta Ads Familiar with Canva, Adobe tools, WordPress (or similar CMS)
Strong creative and analytical skills Knowledge of current marketing trends and tools Basic video editing and content writing skills Ability to work independently and with cross-functional teams