Sales Manager

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Produce the Annual Revenue Plan, Marketing Budgets and Forecasts

Produce Action Plan related to the Revenue Plan and ensure Revenue Plan objectives are achieved

Provides a professional, advisory support service to the General Manager

Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects, etc.

Create and implement special programs to achieve greater profitability through: Increasing average rate

Increasing overall occupancy

Increasing business volume during off-peak periods

Increasing local Food & Beverage and Banquet Sales

Enhance the image of the hotel in the local community

Participate as an active member of the community through associations, memberships and other trade organizations

Review regularly activity reports of Sales and Marketing personnel to ensure targets and Sales objectives are being met

Review regularly internal promotion pieces for visual effect and ensure they conform with brand standards

Organize and promote, in cooperation with the Food & Beverage Department special projects to stimulate Food & beverage sales within the community, including, but limited to, tournaments, balls, parties, gastronomic festivities, etc.

Interacts with individuals outside the hotel, including, but not limited to clients, Convention Bureaus, local Hotel Associations, Government Tourist

offices, Airlines, Travel Agents, Tour Operators, competitors and other members of the local community

Investigate potential markets by: Analyzing guest history and registration card files

Studying guest questionnaires

Reviewing government statistics on visitors to the city

Analyzing competition's sales/promotion efforts

Studying various reference and industry publications for sales leads

Recommend to General Manager the kind of marketing which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Marketing Team.

Procure new and repeat business for the hotel by maintaining contact with Airlines, Travel Agencies, Commercial Houses, Private Clubs and Professional Associations within the community and neighboring markets

Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media

Manage the development of new products and services

Oversee the development of new marketing strategies

Conduct market research

Maintain good communication with Regional Sales and Marketing personnel and implement corporate initiatives

Customer Service

Ensures the delivery of brand promise and provides exceptional service at all times to the guests.

Provides excellent service to internal customers in other departments as appropriate.

Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to make sure problems are resolved satisfactorily.

Maintains positive guest and colleague interactions with good working relationships.

Operational

Ensuring that all operating standards comply with Company and Hotel Policies and Procedures and standards.

Writing and updating the Departmental Operations Manual.

Ensuring that all room targets are met.

Ensuring strategic market influx.