Senior Executive, Digital Marketing

Job Description – Senior Executive, Digital Marketing Company: LatentBridge Experience: 6+ years Department: Marketing Reporting to: Head of Marketing Role Overview We are looking for a proactive, hands-on Digital Marketing professional who can independently manage marketing initiatives, take end-to-end ownership of tasks and ensure timely execution with minimal supervision. Key Responsibilities 1. CRM & Lead Management Manage HubSpot or similar CRM platforms for marketing lead tracking. Maintain accurate lead records, campaign attribution, engagement tracking and reports. Coordinate with Sales on lead follow-ups. 2. Digital Campaigns Plan and execute B2B digital marketing, email and lead generation campaigns. Manage campaign content, creatives, landing pages, execution and performance reporting. 3. LinkedIn & Social Media Own the LinkedIn content calendar and timely publishing. Develop social media creatives using Canva or similar tools. Monitor engagement and ensure brand consistency. 4. Website Management Manage website revamp projects, coordinating with agencies and internal stakeholders. Own project timelines, content updates, feedback, approvals and deliverables. 5. Events & Webinars Coordinate event and webinar registrations, promotions, logistics and stakeholder communication. Manage event trackers, attendee follow-ups and lead reporting. 6. Ownership & Execution Independently drive tasks from initiation to completion with minimal supervision. Maintain clear trackers, provide timely updates and escalate risks. Ensure accuracy, accountability and on-time delivery of all assigned activities. Required Skills & Experience 6+ years of B2B digital marketing experience, preferably in IT services, SaaS or technology. Proven experience managing website revamp projects. Hands-on experience with HubSpot or similar CRM and digital marketing campaigns. Strong LinkedIn content calendar and Canva skills. Experience coordinating B2B events and webinars. Excellent multitasking and project management skills. Familiarity with LinkedIn Sales Navigator, ABM and SEO is an advantage. Ideal Candidate A self-starter with strong ownership and execution skills, who is proactive in communication, follows through without repeated reminders and consistently delivers high-quality work within deadlines.