Content Writing Specialist

ABOUT THE CONTENT WRITING SPECIALIST ROLE: WIN is looking for a Content Writing Specialist to join our growing team in India. We are looking for someone who can create clear, engaging, and high-impact content across digital platforms while understanding how modern AI tools can accelerate content creation, research, and ideation workflows. This role requires a strong understanding of writing for US-based product companies, the ability to simplify complex ideas into compelling narratives, and a deep curiosity for new-age AI-assisted content workflows. You will work closely with marketing, product, design, and leadership teams to create content that drives engagement, brand positioning, customer education, and business growth. KEY RESPONSIBILITIES: Create high-quality content for websites, blogs, product pages, case studies, email campaigns, social media, and marketing materials Write compelling and audience-focused content tailored for US-based product and SaaS audiences Collaborate with cross-functional teams including product, marketing, design, and leadership Use AI-powered tools to accelerate research, ideation, drafting, optimization, and content workflows Translate complex product, business, and technical concepts into clear and engaging content Ensure consistency in brand tone, messaging, and communication across platforms Conduct content research, competitor analysis, and trend tracking to improve content effectiveness Optimize content for engagement, readability, and SEO best practices Continuously experiment with modern content formats, storytelling approaches, and AI-assisted workflows Manage multiple content projects while maintaining quality and attention to detail REQUIRED QUALIFICATIONS: 4–5 years of experience in content writing, copywriting, or content marketing for US-based product or SaaS companies Exceptional written and verbal communication skills in English Strong understanding of digital content, storytelling, and audience engagement Experience using AI tools for content creation, research, editing, or workflow optimization Familiarity with SEO principles and content performance metrics Ability to simplify complex ideas into concise and compelling narratives Strong research, editing, and proofreading skills Ability to work in fast-paced, cross-functional environments Ownership mindset with strong attention to detail and execution quality GOOD TO HAVE: Experience writing for B2B SaaS or technology products Familiarity with AI content tools such as ChatGPT, Jasper, Claude, Grammarly AI, or similar platforms Experience with content strategy, thought leadership, or product storytelling Understanding of AI-driven content workflows and automation tools WHY JOIN US? High-energy team enthusiastic about disrupting a massive industry Highly inclusive and collaborative culture built on mutual respect Focus on core values, initiative, leadership, and adaptability Strong emphasis on personal and professional development Opportunity to build AI-first products that create real business leverage Flexibility to work remotely   ABOUT WIN: Founded in 1993, WIN is a highly innovative Proptech company, building new disruptive software platforms and products for the massive real estate industry. We have the stability and brand recognition as a 30-year-old company along with the curiosity and energy of a start-up. We are an Entrepreneur 500 company, Entrepreneur Fastest Growing company, and recognized as the Most Innovative Home Services Company. OUR CULTURE: At WIN, we thrive in a collaborative, performance-driven environment fueled by curiosity and impact. We believe in results, teamwork, and celebrating milestones—big and small. Click here to learn more about our company and culture: https://www.linkedin.com/company/winhomeinspection/life