Head - Digital Marketing

Job Overview Role Title: Digital Marketing Head / Head of Marketing (Real Estate) Core Objective: Turn digital traffic and ad spend into qualified site visits, walk-ins, and closed property sales while optimizing Cost Per Lead (CPL). Experience Required: Typically 10+ years of digital/performance marketing experience (with leadership tenure). Key Responsibilities1. Performance Marketing & Lead Generation Design and scale paid acquisition campaigns on Meta (Facebook/Instagram), Google Ads, YouTube, and LinkedIn. Own and track critical real estate metrics: CPL (Cost Per Lead), CPA/CPB (Cost Per Acquisition/Booking), ROAS, and lead-to-site-visit conversion rates. Coordinate closely with Pre-Sales and Sales teams to ensure fast lead allocation, CRM tracking, and quality feedback loops. 2. SEO, Website & Portal Management Manage corporate and project-specific landing pages, ensuring high conversion rates and fast load times. Drive on-page and off-page SEO strategies to capture high-intent organic search traffic for local property queries. Oversee active real estate listings and reputation management on major portals like 99acres, Housing.com, and Magicbricks. 3. Brand & Content Strategy Oversee digital content creation, including 3D walkthrough videos, project teaser reels, WhatsApp/SMS campaigns, and digital brochures. Maintain consistent brand positioning across digital touchpoints for residential or commercial portfolios. Manage Google Business Profiles, online reviews, and community engagement. 4. Budget, Analytics & Agency Management Allocate and monitor monthly digital advertising and portal budgets. Use Google Analytics 4 (GA4), Meta Ads Manager, and CRM dashboards to build weekly/monthly ROI reports for senior management. Lead and manage external digital agencies, creative designers, and tech vendors. Required Qualifications & Skills Education: MBA or Bachelors degree in Marketing, Business Administration, or Digital Marketing. Technical Skills: Hands-on mastery of Meta Ads Manager, Google Ads, and GA4. Familiarity with real estate CRMs (Salesforce, Sell.Do, or custom property CRMs). Strong grasp of funnel optimization, attribution modeling, and landing-page design. Soft Skills: Stakeholder management, cross-functional leadership with sales, and data-driven commercial acumen.