IT GTM Specialist – Digital Commerce

Location: Bangalore Engagement: Contract / Staff Augmentation A Bangalore-based UX/UI and Digital Experience design company. They specialize in: Product Design (UX/UI) Digital Transformation Design Systems Customer Experience (CX) Role Overview We are looking for an experienced IT GTM Specialist to support our Digital Commerce and Customer Experience (CX) initiatives. This role will manage integrations across Shopify, CRM, CDP, OMS, and analytics tools, ensuring smooth execution of digital campaigns and customer journeys. This is a hands-on role requiring strong technical coordination and stakeholder management skills. Key Responsibilities Manage integrations between Shopify, CRM, CDP (MoEngage/WebEngage), OMS, and customer service tools Work closely with business, marketing, IT, and vendors to deliver digital projects Support end-to-end e-commerce flow: Cart → Checkout → Order Sync → Returns Configure and monitor GA4, GTM, Meta Pixel, and event tracking Troubleshoot data flow and API integration issues Support UAT, go-live, and post-production monitoring Maintain documentation, SOPs, and GTM trackers Ensure adherence to SLAs and smooth system functioning Follow basic data security and privacy best practices (DPDPA, VAPT awareness) Requirements Required Skills Functional Skills Experience with Shopify (preferred), WooCommerce, or WordPress Hands-on experience with CRM tools (Freshdesk/Zendesk) Experience with CDP/Marketing Automation tools (MoEngage/WebEngage) Knowledge of customer segmentation and personalization workflows Understanding of e-commerce processes and digital customer journeys Experience in FMCG / Retail / Apparel industry is a plus Technical Skills Experience with API integrations and data mapping Knowledge of GA4, GTM, and event-based tracking Familiarity with Shopify APIs or Liquid templates Basic understanding of data security and privacy frameworks Experience with project management tools (Jira, Trello, Notion) Experience & Qualification 5–6 years of experience in Digital Commerce / CX / E-commerce Technology Bachelor’s degree in Engineering (IT/Computer Science preferred)