Social Media Executive | Beauty Brand/D2C

Job Title: Social Media Executive Job Location: Hyderabad Hybrid, Permanent Role Job Overview: The Social Media Executive will drive social media execution, creator partnerships, community engagement, content operations, and analytics across beauty brands. Key Responsibilities: • Profile ownership: Manage Instagram, YouTube (Shorts & long-form), Facebook, Pinterest, Threads/X, and emerging channels. • Content production: Brief, review, and publish Reels, Shorts, carousels, stories, and live content with the in-house creative team. • Influencer & creator partnerships: Source, brief, contract, manage creators, track deliverables, and coordinate whitelisting. • UGC engine: Collect, rights-clear, organize, and repurpose customer-generated content. • Social listening & sentiment: Monitor brand mentions, hashtags, competitors, and category conversations; share insights weekly. • Analytics & reporting: Own weekly and monthly reporting on reach, impressions, engagement, follower growth, saves, shares, and share of voice. • Cross-functional asset supply: Share organic winners and creator content with performance, CRM, PR, and offline marketing teams. • Trend & platform radar: Pilot new formats and platform features; scale successful initiatives. • Social SEO & discovery: Optimize captions, keywords, hashtags, alt-text, Pinterest pins, and YouTube metadata. • Tooling & budget hygiene: Manage scheduling tools, social listening platforms, influencer trackers, gifting budgets, and monthly reconciliations. Requirements • 2–4 years managing social media for a consumer brand or agency; beauty, skincare, haircare, or personal-care experience preferred. • Demonstrable portfolio of social profiles, campaigns, creator partnerships, and measurable outcomes. • Hands-on experience with Instagram and YouTube Shorts; Pinterest, Threads, and broadcast channel experience is a plus. • End-to-end influencer management experience including sourcing, briefing, contracts, approvals, and reporting. • Comfortable with analytics platforms, social listening tools, and scheduling tools. • Familiarity with Canva, CapCut, or similar creative collaboration tools. • Excellent written English; conversational Hindi is an advantage. • Strong organization, project management, and communication skills. • Ability to manage multiple brand calendars simultaneously. • Degree in Marketing, Communications, Journalism, or a related field; strong portfolio preferred over pedigree