Marketing Executive / Marketing Manager

Company Introduction

Codebase is a young software services company with a great pool of tech-savvy developers. We started in the spring of 2018, and have been growing aggressively. We are located in Pune, India, and serve software product companies across the globe; focusing on enterprise SaaS, eCommerce, cloud, and application development.

Codebase is looking for a creative, strategic, and growth-focused Marketing Professional to help strengthen our global brand presence, generate qualified leads, and communicate the value of our engineering and AI capabilities to startups and enterprise clients.

The ideal candidate will have experience in B2B & SaaS technology marketing, content strategy, digital campaigns, and brand positioning within software services or IT consulting industries.

Develop and execute B2B marketing strategies aligned with business goals

Create compelling content for websites, social media, email campaigns, case studies, and sales collateral

Build and manage digital marketing campaigns across LinkedIn, Google, and other channels

Drive inbound lead generation and support outbound marketing initiatives

Collaborate with leadership, sales, and engineering teams to position Codebase’s services effectively

Manage and improve the company’s online presence and brand messaging

Conduct market research and competitor analysis to identify growth opportunities

Track campaign performance and optimize based on KPIs and ROI

Support employer branding and recruitment marketing initiatives

Coordinate webinars, events, and partnership marketing activities

Bachelor’s degree in Marketing, Business, Communications, or related field

3+ years of experience in B2B marketing, preferably in software services or technology companies

Strong understanding of digital marketing, SEO, content marketing, and social media strategy

Excellent written and verbal communication skills

Experience with CRM and marketing automation tools

Ability to understand technical concepts and translate them into business value

Strong analytical and project management skills

Self-driven, creative, and results-oriented mindset.

Experience marketing software engineering services

Familiarity with startup ecosystems and enterprise technology markets

Knowledge of LinkedIn marketing and account-based marketing strategies

Experience creating thought leadership and technical content

Soft Skills

Excellent problem-solving and analytical skills.

Strong communication and interpersonal abilities.

Ability to work independently and as part of a team.

Proactive and eager to learn new technologies.