Senior Content Strategist

Job Description:

Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience

Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps

Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs

Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services

Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms

Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients

Summary of expectations

Bachelor’s degree in a related field and 3+ years of experience in a strategic content role, preferably within an agency environment

Ability to drive content strategy while collaborating closely with project teams and client leaders

Proven success creating strategic content deliverables including content trends and best-practices, audits, content matrices, content models, journey maps, and taxonomies

Experienced with content management systems and measurement platforms

Ability to turn data into insights to continuously evolve and refine content strategies/optimization for long-term success

Excellent communications skills; must be comfortable presenting strong points of view to executive leadership, client partners, and team leaders

Willingness to be a proactive leader in content strategy and on project teams

Location:

DGS India - Pune - Indiqube Orchid

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent