Senior Sponsorship Manager/Lead Sponsorship

Job Description: Senior Manager – Sponsorship & Partnerships

Drive sponsorship revenue and long-term brand partnerships across marquee exhibition portfolios. This role owns the complete sponsorship lifecycle—from high-value outbound business development and custom pitch curation to cross-show upselling and on-ground execution.

Revenue Generation: Achieve assigned sponsorship targets by identifying, negotiating, and closing new commercial opportunities and customized packages.

Portfolio Cross-Promotion: Create bundled, multi-show sponsorship opportunities to maximize brand participation across the entire event portfolio.

Business Development: Hunt for new leads via aggressive outbound outreach (cold calling, networking, industry events) and pitch directly to CXOs, Marketing Heads, and Brand Managers.

Pipeline Management: Maintain a healthy, accurately forecasted sales pipeline within the CRM, driving strong proposal-to-conversion ratios.

Delivery & Customer Success: Coordinate with internal teams to ensure all on-ground branding and digital deliverables are flawlessly executed, driving sponsor ROI and high renewal rates.

Key Performance Indicators (KPIs)

Sponsorship Revenue Achieved vs. Target

New Business Conversion & Renewal/Retention %

Cross-Show Revenue Generated

Pipeline Value & Proposal-to-Closure Ratio

Candidate Profile

Experience: 8–10 years in Sponsorship Sales, Exhibition Sales, Media Sales, or B2B Event Partnerships.

Target Industries: Exhibitions, Large-scale Events, Media & Advertising, or Corporate Summits.

Core Skills: C-Suite pitching, high-stakes negotiation, strategic pipeline management (CRM), and end-to-end client servicing.

Education: MBA/PGDM in Marketing or Sales is preferred (Graduates with a stellar track record will also be considered).