PPC Specialist

FirstPrinciples Growth (FP Growth) is a premier marketing agency that helps SaaS companies scale profitable revenue with digital marketing and growth marketing efforts. We have proven strategies such as Own The SERP™ (Search Engine Results Pages) and Beat the Churn Death Trap™ that we leverage to build growth engines for our clients. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards and U.S. Search Awards. FirstPrinciples Growth is part of FirstPrinciples Holding Company.

Meet your Team Members

Matt Umbriac , Partner and Head of Client Services

Pushkar Sinha , Partner and Head of Client Operations

Ameet Mehta , Partner and Head of Growth

As a paid search specialist, you will lead and manage client paid media strategies, monitor performance, execute optimizations, and report results (to the account manager and clients).

Lead Strategy Development and Execution of Paid Advertising (Google and Bing focused on PPC. Meta, Twitter, and Linkedin Ads for Paid Social Media Advertising )

Coordinate with Internal Creative, SEO, and Web Development teams.

Required Ad Platforms & Tools Experience Requirements like; Google Ads / Bing Ads, Google Analytics, Google Tag Manager, Meta Ads, Twitter Ads, Linkedin Ads, Landing Page Creation, Ad copywriting

Desired Experience:

Technical Skills

Experience in Saas, eCommerce-based projects

Experience in managing Google Partner Network Program

Experience in marketing automation tools

Proficient in using Google Ads Editor

Shopping Ads & Feed Management + Optimization

Display & Video Ads Experience: Youtube, Google Display, Programmatic

Google Tag Manager

Call Tracking / Offline Conversion Integrations

Ability to provide creative direction to designers & copywriters

Paid Social Media Experience: Facebook, LinkedIn, Pinterest & Twitter

Conversion Rate Optimization (CRO) experience

Landing page creation platforms - Unbounce or similar platforms

Experience in behavior analytics - hot jar etc.

Experience in marketing automation and attribution platforms - HubSpot etc.

Soft Skills

Looking to advance one’s career rather than merely looking for a job to pay the bills

Someone looking to become 1% better and make others around them better

Deep empathy with team members and customers

Deep organization when it comes to writing

Taking the initiative and raising your voice to improve everything from content to processes.

Working remotely requires a person to be open.

Emotional toughness. What does not break you makes you stronger.