Client Marketing Manager - Media

About the Agency

We’re the world’s largest independent global B2B marketing agency, where curious minds create the future. This is where you’ll find thought-provoking, ego-quashing, mistake-learning, all-including, convention-breaking, and always-growing marketers with a passion for what they do.

Our recent accolades include being B2 ANA’s Large Agency of the Year, a Top 10 B2B Marcomms Agency in both the UK and the US, and a win at LinkedIn’s Marketing Partner Awards for Inspiring Excellence.

Role overview

We are looking for an ambitious and commercially-minded Client Marketing Manager with a strong media specialism to develop and deploy integrated B2B marketing programmes for global clients.

Acting as a trusted client advisor, you will sit at the intersection of client marketing, media strategy and activation - owning the planning, execution and optimisation of multi-channel campaigns, with a particular focus on media-led growth, demand generation and audience engagement.

This role is ideal for someone who combines strong client management with hands-on media expertise, particularly across digital, paid and content syndication channels.

Client marketing & programme leadership

Lead the planning, direction and execution of integrated client marketing programmes

Act as a strategic advisor to clients, translating business objectives into effective go-to-market and campaign strategies

Own end-to-end programme delivery, including timelines, performance tracking and commercial management

Lead client meetings, briefings and workshops, ensuring clear alignment on objectives and outcomes

Build strong senior stakeholder relationships to drive account growth and retention

Media strategy & activation (core specialism)

Develop and execute integrated media strategies across paid, owned and earned channels

Plan and manage campaigns across key platforms (e.g. paid social, programmatic, search, premium publishers)

Allocate and optimise media budgets to maximise performance, engagement and ROI

Analyse campaign and creative performance and provide clear recommendations to improve outcomes

Stay ahead of media trends, platform changes and emerging opportunities

Content syndication & publisher management

Own the identification, briefing and management of content syndication vendors and premium media partners

Develop clear, insight-led briefs to publishers to drive high-quality demand and lead generation

Leverage publisher relationships and industry networks to unlock high-value audience access and opportunities

Evaluate partner performance, optimising channel mix based on lead quality, engagement and conversion

Ensure strong alignment between content, audience targeting and media placement

Cross-functional collaboration Work closely with strategy, content, creative and sales activation teams to deliver cohesive, integrated campaigns

Ensure media plans align to broader ABM, demand generation and pipeline objectives

Collaborate with internal and external teams to bring media-led ideas to life in a compelling, customer-centric way

Performance & commercial management Track and report on programme performance, KPIs and ROI

Lead account reviews, value measurement and optimisation planning

Support commercial forecasting, programme estimating and pipeline tracking

Identify opportunities for account growth through media innovation and performance improvements

Skills & experience 4–7+ years’ experience in B2B marketing, media, or integrated agency roles

Strong experience across digital media channels (paid social, programmatic, search, content syndication)

Proven ability to plan, execute and optimise media campaigns

Experience working with content syndication vendors and premium publishers

Strong client-facing and stakeholder management skills

Commercial mindset with ability to link media performance to business outcomes

Analytical skills with experience interpreting campaign data and KPIs

Excellent communication and presentation skills

Nice to have ABM experience

Familiarity with intent data and audience platforms (e.g. Bombora, 6Sense)

Experience working closely with sales teams or revenue functions

What success looks like Media strategies clearly drive pipeline, engagement and commercial outcomes

Strong relationships built with clients, publishers and partners

Campaigns consistently optimised to improve performance and ROI

High-quality demand generated through effective media and content syndication execution

Benefits & Perks 20 days annual leave, which increases by 1 day for every year with us (up to 25 days)

FlexiHealth benefits

Hybrid working arrangement

Birthday celebration and day off

Medical and vaccine/booster leave

Dedicated learning and development program for every member of staff

Company Culture Committee covering wellness, D&I, CSR and social – lots of initiatives.

Team events (get together and enjoy with the team) and stuff to get involved with!

Working with a young, vibrant team in a globally renowned co-working environment