Associate - PR & Events

Location: Gurugram,None,None

1Lattice is a 360-degree business decision support partner with a tech-enabled services stack of data, people network, and custom research. Powered by advanced tech tools and unique data-gathering approaches, 1Lattice is an integrated product suite to make decisions smartly, right from Inputs to Validation to Execution to Measurement. 1Lattice works with clients and partners globally, helping clients solving a wide variety of organizational and business challenges through actionable research-led insights.

Public Relations and Events / Association Management

Build media and association relations to generate a pull for the brand in relevant media stories and events.

Build strong relationships with key business publications including Economist, Time, WSJ, Reuters, Forbes, Fortune, CNBC, ET, Mint to drive atleast 1 mention per month per publication and 3 by-line or feature articles from our work

Would be required to travel to meet media folks, and make pitches to get the extensive brand stories

Work with different teams to generate new ideas and strategies to increase brand awareness.

Develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction with relevant industry associations.

Create communication and marketing strategies for new services, launches, events, and promotions.

Organize quarterly conference or breakfast events in key metros in India for 1Lattice clients and prospects.

Write vertical specific knowledge driven blogs, PRs, news articles using 1Lattice proprietary research and reports.

Use the stories to build strong propositions for media articles, press releases, client and alumni emails, and newsletters.

Support 1Lattice Domain Leaders with content creation and marketing material for events, media associations, etc

Respond to communication-related issues in a timely manner

Educational and Other Requirements

1-3 years of experience in Public Relations

Preferably in an agency environment with working with B2B clients

Marketing or Media Communication graduate or post-graduate

Desired Competencies:

A go-getter, who is agile and passionate about communications

Has a creative bent of mind

Is positive and empathetic towards team members

Can smoothly manage multiple projects at one time

Has excellent written and verbal communication

Possesses strong industry and business landscape awareness

Has good organizational and planning skills

Has attention to detail and accuracy

Can work with marketing and communication tools and apps

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