Digital Assets & Growth

Digital Lead Generation & Funnel Ownership · Build and scale high-quality lead pipelines from website, landing pages, and digital campaigns · Drive conversion optimization (CRO) across all digital touchpoints · Design and execute targeted campaigns · Leverage first-party data and existing client base for cross-sell and upsell opportunities Martech & Automation · Own and manage the martech stack ( Marketing automation, analytics tools) · Build automated journeys across touchpoints · Integrate systems to ensure seamless lead capture, tracking, and attribution Website & Digital Assets · Own website strategy, performance, and maintenance · Optimize UX/UI for better engagement and lead conversion · Build high-conversion landing pages and microsites for campaigns Campaign Management (Performance Marketing) · Plan and execute multi-channel campaigns (Google, LinkedIn, programmatic, etc.) · Drive ROI-focused performance marketing · Manage budgets, agency partners, and performance tracking Content & Personalization · Work closely with content teams to drive thought leadership and conversion-led content · Create personalized journeys for different investor segments · Ensure alignment with brand and regulatory guidelines SEO / GEO / AI Discoverability · Lead SEO strategy to improve organic visibility and inbound leads · Optimize for AI-led discovery (GEO, LLM indexing, answer engines) · Continuously track and improve search rankings and visibility WhatsApp & Direct Engagement · Build and scale WhatsApp-led engagement and campaigns · Drive personalized communication journeys for prospects and clients Analytics & Insights · Define KPIs across the funnel (traffic → leads → qualified leads → conversions) · Build dashboards and reporting frameworks · Use data to continuously optimize campaigns and user journeys