Marcom Lead

Marcom Lead PS: This isn’t just a job; it’s a revolution. At Repos, we’re not just looking for a Marcom Lead—we’re seeking a creative strategist who can build, execute, and amplify brand presence through innovative marketing communications. If you can turn messages into movements and brand stories into belief systems, we want you with us. Location: Pune Experience: 7-12 years About Repos At Repos, fuel isn’t just energy—it’s the intelligence that powers progress. We’re building India’s leading Fuel Intelligent Platform, helping businesses automate their fuelling operations—from procurement to operations to payments—so they can focus on growth, not fuel worries. Backed by the visionary late Shri Ratan Tata, Repos has expanded across 380+ cities, recognized by Shri Narendra Modi and honoured by the President of India for redefining fuel-tech innovation. We are seeking a dynamic and visionary MarCom Lead— someone who can transform brand narratives into movements, align communication with business strategy, and ensure that every message reflects our mission of fuelling possibilities. Responsibilities 1. Strategic Brand and Communication Leadership · Develop and execute a holistic marketing and communication strategy aligned with Repos’ vision, values, and business goals. · Define and maintain brand voice, tone, and messaging consistency across all internal and external touchpoints. · Serve as the strategic bridge between Repos and its stakeholders, ensuring impactful storytelling that inspires trust and belief. · Conduct market research and competitor analysis to identify opportunities, threats, and emerging communication trends. 2. Campaign & Content Strategy and Management · Lead end-to-end campaign ideation, planning, and execution across digital, ATL, BTL, and internal communication channels. · Oversee creation of high-quality, emotionally resonant content — videos, presentations, social media narratives, newsletters, and more. · Measure campaign performance using analytics tools and implement improvements based on insights. · Ensure all campaigns are integrated, data-driven, and designed to enhance brand equity. 3. Media, PR and Stakeholder Relations · Manage media relations, press releases, and public communications to build visibility and reputation. · Establish and nurture strong relationships with key media outlets, influencers, and industry partners. · Act as the brand spokesperson where necessary, ensuring authenticity and alignment with Repos’ narrative. · Oversee crisis communication and reputation management with clarity and composure. 4. Internal Communication and Employer Branding · Lead internal storytelling — leadership messages, newsletters, and employee engagement content. · Collaborate with HR, Product, and Sales teams to strengthen the employer brand and reinforce cultural alignment. · Drive communication that connects every employee with Repos’ mission and milestones. 5. Event and Partner Communication · Strategize and manage communication for events, including product launches, investor presentations, and community initiatives. · Oversee design and production for marketing materials used in conferences, campaigns, and stakeholder meetings. · Coordinate with agencies, vendors, and consultants for seamless event and campaign delivery. 6. Leadership, Collaboration and Innovation · Lead and mentor a team of creative and communication professionals. · Collaborate cross-functionally with Design, Sales, Product, and HR teams to ensure cohesive brand representation. · Stay ahead of trends in digital marketing, PR, and storytelling, bringing innovative ideas to elevate brand experience. Skills We Value 1. Strategic Thinking & Brand Vision- Ability to translate business objectives into communication strategies that build brand equity. You should be able to see the big picture and align messaging across all levels to reinforce Repos’ mission and impact. 2. Creative Storytelling- Mastery in crafting narratives that emotionally resonate with diverse audiences. From internal messages to customer-facing campaigns, your words should inspire belief and action. 3. Strong grasp on Integrated Marketing- Hands-on experience in executing multi-channel marketing campaigns—digital, print, PR, and events—with a strong understanding of how to create unified brand messaging across all touchpoints. 4. Stakeholder Communication & Influence- Strong interpersonal and presentation skills to engage with cross-functional teams, leadership, and external stakeholders. You should be able to align various viewpoints under one brand message. 5. Project Management & Agency Handling- Efficient in managing multiple projects simultaneously with internal teams and external agencies. You should be detail-oriented and deadline-driven while maintaining creativity and quality. Qualifications · Experience: 12-15 years in brand communication, corporate marketing, or integrated marketing roles. · Education: Master’s or Bachelor’s degree in Marketing, Mass Communication, Media, or related field. · Proven track record of leading high-impact communication campaigns across diverse platforms. Why Join Repos? · Lead Communication that Moves the Masses: Drive messages that create a lasting impact. · Creative Ownership: Build campaigns with full freedom and imagination. · Dynamic Collaboration: Work with the brightest minds shaping India’s fuel-tech revolution. · Create Legacy: Shape narratives that build trust, recognition, and value for years to come. “This isn’t just communication—it’s storytelling that inspires change. If you’re a wordsmith with a strategic mind, Repos is where your story begins.”