IME:IN:Operations:Campaign Strategist:Senior Consultant

Role overview:

We're looking for an AI-native campaign strategist who uses AI to accelerate

insight, creativity and execution -not replace critical thinking. You'll lead signal-led

vertical campaigns from the moment a market signal is identified through to a live,

continuously optimised campaign, partnering closely with our Market & Client

Intelligence team to turn emerging market signals into differentiated narratives and

high-impact campaigns.

You'll work hands-on with content, design, web and digital teams to bring

campaigns to life, then stay close to performance to keep optimising. You'll also

own our vertical pages on the website, building new ones for prioritised verticals

and keeping existing ones current. This is an individual contributor role that calls

for sharp judgment, comfort making fast decisions and genuine day-to-day

fluency working alongside AI. Not just familiarity with the AI tools, but a working

style built around them.

Signal to opportunity

• Partner with the Market & Client Intelligence team to understand the market

and client signals surfacing for vertical(s).

• Work with marketing leadership to assess and prioritise which signals are

strong enough to activate into a campaign.

AI-first narrative and campaign construction

• Own the campaign narrative, point of view and proof points for each

prioritised opportunity, grounded in real signals rather than broad

messaging.

• Work AI-first: use AI daily to accelerate ideation and the development of

campaign assets (web copy, promotional creative, sales enablement

content), so execution keeps pace with your thinking.

• Apply the following to every campaign: tie every asset to named accounts

and pipeline, build a distinct hook backed by real proof points and

pressure-test the angle against the competitive landscape before

committing.

Activation, collaboration and optimisation:

• Partner with content, design, web and digital teams to build and launch

campaign assets leading the collaboration, not just briefing it.

• Coordinate the full campaign journey end-to-end (webpage, ads, sales

enablement and more) so the campaign goes live as one coherent

experience.

• Own the vertical pages on our website: create new pages for newly

prioritised verticals and keep existing ones current as campaigns, proof

points and messaging evolve.

• Once live, closely track campaign performance in collaboration with digital

and field marketing teams and drive real-time optimisations to improve

reach, engagement and pipeline impact. Report on results against the

program's success measures and feed learnings back into the next signal.

• 6+ years in B2B marketing with experience in industry/vertical marketing,

campaign strategy or ABM (e.g., BFSI, Retail).

• A genuine AI-first working style with daily, hands-on use of AI in ideation,

content development and decision-making, not just familiarity with the

tools.

• Track trends across three areas continuously: marketing practice, AI

capability and the vertical(s) for which you’re managing the campaigns and

bring new tools and context back into the work.

• A strong bias for speed and action; comfortable prioritising and deciding

with incomplete information.

• Excellent storytelling and stakeholder management skills across global and

regional teams.

• Comfortable working with ambiguity in a fast-paced environment

See here our AI policy.