jump-app
Title: Senior ABM Manager Reports To: Senior Director, Demand Generation Location: Draper, UT or Remote
At Jump, we win by building deep, meaningful relationships with the world’s most prestigious financial firms. We’re looking for a Senior ABM Manager to accelerate our entry and expansion into top accounts. This role is responsible for orchestrating marketing "plays" that leverage the latest channels, technologies, and strategies to create conversations with prospective buyers. You’ll bring a "revenue-first" mindset to our highest-value opportunities, ensuring that every touchpoint—from digital campaigns to executive roundtables—is personalized, strategic, and designed to move the needle. You will sit at the center of Marketing and Sales, acting as a strategic partner to our strategic sales team. WHAT YOU’LL DO Own the ABM Strategy & Account Penetration - Develop and execute multi-channel ABM programs (1:1 and 1:few) for a prioritized list of high-value accounts. - Partner with Sales to identify key stakeholders within the "Buying Committee" and map personalized content and experiences to their specific pain points. - Own quarterly account-sourced and account-influenced pipeline goals, focusing on deal velocity and new logo acquisition. High-Touch Experience & Campaign Execution - Design and lead high-impact "bespoke" experiences, targeted messaging, and custom moments that create a "halo effect" within target accounts. - Work across teams and tools to build hyper-personalized assets (custom landing pages, direct mail, and bespoke pitch decks). - Leverage AI and other tools to accelerate the creation of assets and execution while maintaining our brand standards. Strategic Sales Partnership - Act as a "Strategic Partner" to the Enterprise Sales team, providing them with the data, insights, and air cover they need to break into new logos or expand existing ones. - Build a scalable "ABM-in-a-Box" framework that Sales can leverage for regional field activations. - Work with RevOps to ensure seamless account-based attribution and lead routing within Salesforce. Optimize & Scale - Track and analyze the ROI of ABM efforts, moving beyond lead volume to measure Account Engagement Scores, Pipeline Velocity, and Win Rates. - Implement rigorous post-campaign follow-up processes in collaboration with SDRs to ensure no high-value signal is missed. WHAT SUCCESS LOOKS LIKE (FIRST 6–12 MONTHS) - Precision Targeting: A clearly defined "Tier 1" account strategy is live, examples of multiple accounts we have penetrated with the aid of ABM - Pipeline Acceleration: Data-backed proof that ABM-supported accounts move through the sales stages 20% faster than non-ABM accounts. - Sales Synergy: Enterprise AEs view you as an essential extension of their team, relying on your plays to open doors. WHAT WE’RE LOOKING FOR
- 3–5 years of experience in B2B marketing, with at least 3 years specifically focused on Account-Based Marketing (ABM) or Field Marketing for Enterprise SaaS. - Creative Orientation: You understand how to leverage best practices while also developing novel approaches that fit a given industry or customer - AI Orientation: Comfort using AI tools to accelerate your process and influence our broader marketing engine - Executive Presence: Ability to design experiences and content that resonate with C-suite executives at major financial institutions. - High Velocity: Ability to thrive in a fast-paced environment and pivot strategies based on real-time Sales feedback. Nice-to-haves - Experience in the Financial Services or Wealth Management vertical. WHY THIS ROLE MATTERS In the financial services industry, relationships are everything. In this role, you aren’t just a "marketer"—you are a Growth Architect. You will shape how the most influential firms in the world perceive Jump and create the strategic pathways that lead to our largest partnerships. ABOUT JUMP Jump’s mission is to empower financial advisors and their clients to thrive in the age of AI. Our AI assistant automates the client meeting cycle and complex workflows for firms like LPL and Raymond James. We lead our category in market share and customer satisfaction. Jump’s Team Values: High Velocity, World Class, and Direct + Kind + No Drama.