Senior Copywriter

About the role:  

Working in true collaboration  with  a leading beauty brand from HUL , we have one goal in mind: ‘to be the leading agency partner for the development of stunning and effective needs-based content and digital media campaigns’ ‘to be the core craft and digital partner of Unilever powering global and regional creative excellence, achieved by elevating our people, expertise and culture to deliver shared success”   The brands are at the forefront of contemporary thinking, utilising in depth insight for digital strategy and content advertising. They are also dedicated to sustainability and foregrounding a brand purpose, which means the work we do with them requires working creative thinking into every brief, regardless of scale.   As a Senior Copywriter you will be an integral part of the team. You will need to combine deep understanding of the trends and concerns inherent to the beauty industry with a varied skill set that will include copywriting, investigative research, script writing, conceptual thinking and content project planning. The role will primarily involve writing for digital/web: you’ll help brands fit their tone of voice to this landscape and advise on content that’ll powerfully connect with consumers. To do this you’ll need to be an expert storyteller able to find interesting and engaging ways of dramatizing subject matters, extremely digitally savvy and comfortable writing with SEO in mind.   You’ll also occasionally be asked to team up with other U-Studio creatives to help conceptualise larger projects (I.E. videos, key visuals, social media campaigns). And due to the nature of OLIVER’s in-house agency model you’ll also need to be confident interacting directly with clients.     What you will be doing:   Write, research and conceptualise creative, innovative content that brings readership and encourages sharing   Write short and long form articles   Repurpose existing content for different uses   Master a variety of brand voices   Work closely with clients to create strong concepts from initial briefing through to execution   Set tone and drive creativity, working closely with the Creative Director-Copy(CD/ Account Director) and Data Strategists to ensure creative excellence   Maintain a high awareness of relevant trending topics and news to identify content opportunities   Be responsible for working with internal teams to gather input and validate the content   Ensure consistency and quality across all written content   Present and articulate concepts to clients     What you need to be great in this role:   3+years  strong experience writing for digital. Must be comfortable creating content with SEO in mind   Social Media Savvy – knows how to build online communities, engage with customers with creative copies   Someone who is passionate about fashion, beauty, lifestyle with a strong aesthetic sense   A background in a corporate or journalism environment   A thorough understanding of the language and needs inherent to writing for  beauty brands   Experience of publishing through social media channels and content management systems   A powerful grasp of how content can play out across multiple mediums   Able to use data and insight to inform creative   A flair for words   The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful   Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences   Confident presenting and communicating clearly to other team members and clients.   Passion for and inquisitive about AI and new technologies   Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical   Req ID: 18403 #LI-SS1 #LI-Onsite Our values shape everything we do:   Be Ambitious to succeed     Be Imaginative to push the boundaries of what’s possible     Be Inspirational to do groundbreaking work     Be always learning and listening to understand     Be Results-focused to exceed expectations     Be actively pro-inclusive and anti-racist across our community, clients and creations   OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.     OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.