Digital Marketing Executive

Drive measurable business outcomes for Aarna Systems and our clients by executing high-impact SEO, social media, and paid Meta campaigns. You'll own end-to-end digital strategies, troubleshoot performance bottlenecks, and contribute to a culture of data-driven innovation within a fast-growing AI automation and digital marketing agency in Pune.

About Aarna Systems:

Aarna Systems is a premier digital marketing firm established in 2010, based in Pune. We specialize in crafting strategic digital marketing solutions that deliver measurable results. Our commitment to excellence has made us the go-to partner for businesses looking to enhance their online presence. As we continue to grow, we're seeking exceptional talent to help drive our clients' success.

Job Location: Baner-Balewadi, Pune

Experience: min. 1 Yr

Role Overview

As a Digital Marketing Executive at Aarna Systems, you will be the key person responsible for executing comprehensive digital marketing campaigns with a focus on SEO and social media marketing. You'll work closely with our internal marketing team to achieve specific client objectives such as increasing digital sales, lead generation, brand engagement, and conversions. This role requires a strategic mindset, creative thinking, and a results-driven approach.

SEO :

Conduct keyword research, on-page optimization (meta tags, H1s, schema), and technical audits to improve organic rankings

Execute link-building strategies and monitor backlink health using SEMrush, Ahrefs, or Moz

Deliver monthly SEO reports with actionable insights tied to client business goals

Collaborate with content and web design teams to align SEO with UX and conversion optimization

Social Media Management :

Develop and execute content calendars for Facebook, Instagram, LinkedIn across 5–8 client accounts

Create on-brand copy, visual briefs, and engagement strategies tailored to audience personas

Monitor community engagement, respond to comments/messages within 2-hour SLA, and build audience relationships

Analyze platform-native insights (Meta Business Suite, LinkedIn Analytics) and recommend optimizations

Coordinate with design team for high-performing creative assets

Performance Troubleshooting & Reporting :

Diagnose drop-offs in keyword ranking, CTR, CPC, engagement, traffic, or conversions; implement corrective actions

Deliver bi-weekly client reports with commentary on KPIs and next steps

Present project insights in internal strategy reviews and client calls

Required Skills (Must-Have) :

Min 1 year hands-on experience managing SEO & social media in a digital marketing agency

Proven ability to improve organic rankings & grow social engagement.

Strong command of Google Analytics, Google Tag Manager & SEO tools

Demonstrated skill in troubleshooting: identifying root causes of performance drops and implementing fixes

Excellent written and verbal communication in English—able to craft compelling client emails, and reports

Data fluency: comfortable with Excel/Sheets, interpreting dashboards, and making data-backed recommendations

Agency mindset : thrives in fast-paced, multi-client environments; adapts quickly to shifting priorities

Skills That Will Set You Apart :

Knowledge of content marketing strategies and implementation

Familiarity with marketing automation tools and CRM systems like Hubspot, ClickFunnels or GHL

Project management skills with the ability to handle multiple projects simultaneously

Creative problem-solving abilities and innovative thinking

Opportunity to work with diverse clients across various industries

Collaborative and growth-oriented work environment

Professional development and learning opportunities

Competitive compensation package

Work with a team of passionate digital marketing professionals

If you're a confident digital marketing professional with a strategic mindset and a passion for delivering exceptional results, we want to hear from you. Join Aarna Systems and be part of a team that's shaping the digital future for businesses across India.

Apply now and take your digital marketing career to the next level!