Performance Marketing Executive

Performance Marketing Executive Location: Jabalpur, Madhya Pradesh Experience: 3–5 Years Requirements Key Responsibilities Plan and manage paid campaigns across Google Ads, Meta Ads, and other digital platforms. Monitor CPC, CPM, CTR, CPL, ROAS, conversions, and overall campaign performance. Generate quality leads and optimize campaigns to achieve business targets. Conduct keyword research, audience targeting, A/B testing, and campaign optimization. Prepare daily/weekly performance reports and provide actionable insights. Coordinate with the creative and content team for ad creatives and campaigns. Manage campaign budgets and ensure efficient utilization. Stay updated with digital advertising trends and platform changes. Benefits Requirements Bachelor’s degree in Marketing, Business, or a related field. 1–3 years of experience in Performance/Digital Marketing. Hands-on knowledge of Google Ads, Meta Ads, Google Analytics/GA4. Strong analytical and reporting skills. Good communication and problem-solving abilities. Experience in lead generation and conversion optimization is preferred.