Marketing Analytics Lead

Zeely AI is an all-in-one AI-powered marketing platform that helps small businesses and marketing teams grow and achieve their business goals. The platform enables users to create high-quality ad creatives, UGC videos, viral content, banners, and more, as well as launch effective paid and organic campaigns on Facebook and Instagram. In simple terms: we’ve made the world’s best AI marketing tools accessible to everyone — tools that were previously available only to large brands with expensive marketing teams. Numbers that speak louder than words: - 4 years on the market = a stable, profitable company backed by top-tier international investors - 4× growth over the past year - 1,500,000+ businesses already use Zeely, and the number is growing rapidly every day - Top 1 in its category in the U.S. market - 200+ team members - Markets: U.S. + worldwide We are not a startup searching for product-market fit — we are scaling what already works. And that comes with a different kind of challenge. Your key responsibilities: - Build and scale a marketing analytics system that enables data-driven decision-making across the company. - Develop frameworks to evaluate the performance of marketing channels, campaigns, and investments. - Analyze key performance metrics, funnels, unit economics, LTV, CAC, ROAS, and other business-critical indicators. - Build and improve attribution models to help the team understand marketing impact and growth opportunities. - Create analytical frameworks, dashboards, and reporting systems for Marketing, Growth, Product, and Leadership teams. - Identify growth opportunities through deep analysis of user behavior and marketing data. - Partner closely with Marketing, Product, Data, and Engineering teams to improve processes and decision quality. - Build and promote a data-driven culture within marketing and growth teams. WHAT WE’RE LOOKING FOR: - Experience as a Marketing Analytics Lead, Growth Analytics Lead, Product Analytics Lead, or in a similar leadership role. - Proven experience building analytics systems for performance-driven or growth-focused teams. - Strong background in performance marketing, growth analytics, or marketing analytics. - Experience working in 2+ companies with mature marketing functions, scaling products, or strong performance-driven environments. - Deep understanding of unit economics, CAC, LTV, ROAS, marketing funnels, and attribution models. - Experience working with large datasets and building analytical models that support business decisions. - Ability to transform complex data into clear insights and actionable recommendations. - Strong communication skills and experience collaborating with cross-functional teams. - Upper-Intermediate+ English.