payoneer
About Payoneer Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories. By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.
Payoneer is the financial infrastructure behind millions of cross-border sellers on the world's largest marketplaces. Our e-commerce partnerships team manages the relationships that route those sellers to us, and the programs that convert them into active, transacting customers. This is a new role built on a funded, data-backed mandate. We have identified a significant revenue opportunity in seller conversion and activation across our partner portfolio, made the case for investment to address it, and are now building the team to execute. You are not walking into a speculative program. You are walking into a clear commercial objective, real partner access, and the organizational support to deliver. As Growth Marketing Manager, E-Commerce Partnerships, you will own the commercial marketing relationship between Payoneer and our key marketplace partners, eBay, Walmart, TikTok Shop, Shopee, Etsy, and others. You will design and execute the seller-facing communication programs that drive registration completion, KYC activation, first transaction, and ongoing engagement. You will localize campaigns for seller communities across Brazil, India, Pakistan, Turkey, Malaysia, the Philippines, and beyond. And you will use data to measure what works and feed it back into everything you build. This role is global in scope, India-based in location, and senior in expectation. If you want to own a marketing function, not support someone else who owns it, this is the role. What You Will Own Partner marketing enablement Build and maintain joint marketing frameworks with key marketplace partners, translating co-marketing opportunities into seller-facing programs that drive registration, KYC completion, activation, and payment volume Serve as the day-to-day marketing counterpart in partner conversations, prepared, data-driven, and commercially fluent Develop partner-specific go-to-market playbooks covering onboarding communications, seller acquisition campaigns, promotional calendars, and co-branded content Represent Payoneer's seller value proposition accurately and compellingly across partner markets, adapting messaging for local context without losing commercial precision Seller lifecycle program management Own the end-to-end seller communication lifecycle across the e-commerce portfolio: from first registration touch through KYC completion, first transaction, and ongoing retention Design, build, and execute multi-channel communication programs in Braze, email, SMS, WhatsApp, and in-app, with segmentation, personalization, and localization built in from the start Develop and maintain localized documentation and onboarding playbooks for priority markets, ensuring sellers in Brazil, India, Pakistan, Turkey, and others receive guidance calibrated to their specific regulatory and cultural context Run active recovery campaigns targeting high-intent stalled sellers: partial submitters, document resubmission segments, and approved-but-inactive accounts, with a clear conversion metric for every program Content and campaign production Write and produce the content that powers your programs: email sequences, WhatsApp journeys, partner co-branded seller materials, and campaign briefs Brief and manage creative and translation resources where needed, maintaining consistent brand voice across markets and partners Build a reusable content library of seller education materials, document requirement guides, and onboarding assets that reduces per-campaign production time over time Performance analytics and reporting Define and track the metrics that matter: funnel conversion rates, FTL activation rates, lifecycle engagement, and incremental revenue attribution Produce regular performance reporting for internal stakeholders and contribute data-driven slides to partner QBR preparation Use conversion and engagement data to identify optimization opportunities and feed them back into program design, building a continuous improvement loop, not a set-and-forget operation What You Bring Experience 7-10 years in B2B or marketplace marketing, with at least 3 years in a role combining partner-facing commercial work with hands-on campaign execution Demonstrated experience running lifecycle or CRM marketing programs at scale, ideally for a fintech, payments company, or marketplace platform serving an international seller or merchant base Experience working with or alongside global marketplace partners (eBay, Amazon, Shopee, Lazada, Flipkart, or equivalent) is a strong advantage Exposure to multi-market campaigns across Asia, LATAM, or MENA, including understanding of localization beyond translation: documentation norms, communication channel preferences, regulatory context Technical skills Braze: hands-on campaign build and execution is required, you should be able to design a multi-step journey, configure segmentation, set up A/B tests, and interpret performance data without engineering support. Equivalent MAP experience (Iterable, Klaviyo, Salesforce Marketing Cloud) is acceptable. Data analytics: comfortable in Excel or Google Sheets for modeling and reporting; BI tool experience (Looker, Tableau, or equivalent) is a strong advantage; SQL is a plus but not required Marketing automation fundamentals: deliverability, segmentation logic, personalization tokens, channel optimization, and A/B test design Written English: strong business-level writing is non-negotiable; experience writing for non-native English-speaking audiences is a meaningful advantage; additional language proficiency in Spanish, Portuguese, Turkish, or a Southeast Asian language is welcome Capabilities and behaviors You understand the difference between a marketing metric and a business outcome, and you build your programs around the latter. You can walk into a partner conversation and talk about revenue, not just impressions. Commercial maturity You do not guess when you can measure. You are honest about the difference between directional data and proven insight, and you design programs that generate the data needed to learn. Analytical rigor You have designed campaigns for seller communities in multiple markets and you understand, at a practical level, that what works in India does not automatically work in Brazil or Turkey. Cross-cultural range You can represent Payoneer in a conversation with a Walmart or TikTok marketing team, prepared, credible, and clear on what you are there to achieve. Partner fluency You are energized by having a mandate, not comforted by having instructions. You define your own priorities, manage up proactively, and treat your programs like a business you run. Ownership orientation What Success Looks Like Timeline You will have... Day 30 Understood the seller funnel, the partner relationships, and the Braze environment. Identified the three highest-impact communication gaps across the portfolio and presented a prioritized work plan. Day 60 Launched the eBay expectation-setting campaign. Drafted localized playbooks for the top 10 markets. Introduced yourself to marketing contacts at one or two key partners. Day 90 Activated outbound recovery outreach against the eBay partial-submission segment. Tracking conversion metrics weekly. Delivered a 90-day results summary to internal leadership. 6 months Demonstrated measurable incremental KYC decisions from the eBay program. Launched at least one non-eBay partner activation program. Contributing marketing data to two or more partner QBR decks. 12 months Established full ownership of the seller communication relationship across the e-commerce portfolio. Partners know you by name. The program is a recognized internal marketing capability with attributed, growing revenue. Why This Role, Why Now Payoneer moves money for millions of sellers across every major marketplace on the planet. The e-commerce partnerships team is at the center of that, managing the relationships that route those sellers to us, and building the programs that turn them into active, growing businesses. This role was created because we identified a significant, data-backed revenue opportunity, and made the case for the investment to address it. You are being hired into a funded mandate with a clear commercial objective, real partnership access, and the organizational support to execute. The programs you build will be measured in revenue, not engagement rates. If you want to own a marketing function from the ground up, work directly with some of the world's most recognized marketplace brands, and measure your impact in dollars, this is a genuinely rare combination of scope, seniority, and early-stage ownership for a senior marketing professional based in India. The Payoneer Ways of Working Act as our customer’s partner on the inside Learning what they need and creating what will help them go further. Do it. Own it. Being fearlessly accountable in everything we do. Continuously improve Always striving for a higher standard than our last. Build each other up Helping each other grow, as professionals and people. If this sounds like a business, a community, and a mission you want to be part of, apply today. We are committed to providing a diverse and inclusive workplace. Payoneer is an equal opportunity employer, and all qualified applicants will receive consideration for employment no matter your race, color, ancestry, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law. If you require reasonable accommodation at any stage of the hiring process, please speak to the recruiter managing the role for any adjustments. Decisions about requests for reasonable accommodation are made on a case-by-case basis.