Associate Creative Director - Copy

About the role:  

The Associate Creative Director - Copy combines campaign planning, creative strategy & copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our client.     What you will be doing:   Creative Thinking and Writing Skills   To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, ecommerce & digital.   To understand the importance of brand & creative strategy and deliver output that is both creative and effective.   To understand the importance of telling stories   To ensure consistency and quality across all written content   To write short and long form copy, scripts, etc.   To create and repurpose content for different usages   Someone who can think video, content, editorial - very ideas/creative person   To maintain a high awareness of relevant trending topics and news to identify content opportunities   Social Media Expertise   Optimizing social media content (language, message, tone) on the basis of the behaviour of our target audience   Understanding social media insights (reach, engagement etc.), and working with the analytics team to implement learnings and sharpen/better content.   Project Management   To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing   To set tone and drive creativity, working closely with agency and client leads to ensure creative excellence, timeliness and integrated thinking on what’s best for the brand.   To combine an authoritative voice and consumer education with comprehensive marketing integration.   To provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc.     What you need to be great in this role:   A minimum of 6 as a Copywriter at / across top-level agencies, with a strong digital background.   Experience of working with international & national brands, having delivered pan-India large-scale campaigns   A thorough understanding of how content can play out across multiple mediums.   Someone who can think video, content, editorial - very ideas/creative person   Good copy hands-on experience - needs to get GenZ and Millennials   Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences   Prior experience writing spots for television is a must.   An in-depth understanding of social media platforms is a must.   Confident and comfortable working in a fast-paced, changing client environment   A passionate and inspiring writer   Self-motivated, working with little supervision   Collaborative team player, open minded – nonpolitical   Discrete about all confidential and personal information   Driven, proactive, helpful, and enthusiastic team player   Passion for and inquisitive about AI and new technologies   Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical   Req ID: 17330 #LI-SP1 #LI-Onsite Our values shape everything we do:   Be Ambitious to succeed     Be Imaginative to push the boundaries of what’s possible     Be Inspirational to do groundbreaking work     Be always learning and listening to understand     Be Results-focused to exceed expectations     Be actively pro-inclusive and anti-racist across our community, clients and creations   OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.     OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.