promeatherapeutics
Sales & revenue • Achieve assigned monthly, quarterly, and annual sales targets (value and volume) for the ELISA and rapid kit range within the territory. • Drive both primary sales (to distributors) and secondary sales (distributor-to-end-customer off-take), monitoring stock movement to prevent dead inventory and channel loading. • Build and maintain a healthy sales funnel; forecast monthly demand accurately for production and supply planning. Channel / distributor management • Identify, evaluate, appoint, and onboard distributors and dealers to achieve target distribution width and depth across the territory. • Manage channel-partner relationships – set targets, review performance, ensure timely order placement, and resolve service issues. • Track outstanding receivables and ensure collections are within agreed credit terms; flag overdue accounts promptly. Direct & institutional sales • Develop relationships with key end-customers – diagnostic laboratories, hospital labs, blood banks, veterinary/food-testing labs, and research institutions. • Drive product demonstrations, sample evaluations, and trials to convert prospects and displace competing imported / domestic kits. • Participate in and support tenders, rate contracts, and institutional procurement processes within the territory. Market & product • Gather and report market intelligence – competitor pricing, product launches, customer feedback, and platform-migration trends – to the regional manager. • Provide first-line technical product guidance to customers; coordinate with the scientific / application team for detailed support and complaint resolution. • Support new product introductions in the territory with launch plans, customer education, and early adopter targeting. Reporting & compliance • Maintain daily call reports, CRM/sales records, and submit timely sales, collection, and forecast reports. • Ensure all sales activity complies with CDSCO and applicable regulatory norms for IVD and rapid test kits, including cold-chain and labelling requirements where relevant.