Marketing Executive (BTL Marketing)

Position: Marketing Executive (BTL Marketing) Location: Head Office – Chinar Park, Kolkata Salary: ₹18,000 – ₹25,000 per month Experience: 6 Months – 2 Years About the Role Saburi Ply is looking for a creative and energetic Marketing Executive to support our marketing initiatives across Below-The-Line (BTL) channels. The ideal candidate should be passionate about branding, promotions, with the ability to execute campaigns that strengthen the company's market presence. Key Responsibilities BTL Marketing Plan and execute dealer meets, exhibitions, promotional events, and branding activities. Coordinate with vendors for printing, merchandising, branding materials, and event setup. Ensure timely execution of in-store branding, promotional campaigns, and activation programs. Monitor campaign effectiveness and prepare post-event reports. Coordinate with the sales team for marketing support across different regions. Requirements Required Skills Basic knowledge of Digital Marketing concepts. Experienced in BTL marketing activities and event coordination. Good communication and coordination skills. Creative mindset with attention to detail. Ability to manage multiple assignments within deadlines. Eligibility Graduate in Marketing, Business Administration, or any relevant discipline. 6 months to 2 years of experience in BTL Marketing & Brand Promotion. Fresh ideas and willingness to learn are highly valued.