Specialist - SEO/GEO/AEO & Growth Optimization

We are looking for a skilled SEO & Growth Optimization Specialist to strengthen our AI-first discovery and organic growth efforts. In this role, you will execute hands-on SEO, implement GEO/AEO strategies, and ensure our content is optimized for traditional search engines as well as AI-driven platforms like ChatGPT, Perplexity, and Gemini. You will run experiments, improve conversion journeys, and support the broader marketing strategy with data-backed insights. This is a full-time onsite role in Pune for candidates with 3+ years of experience in SEO, technical optimization, and performance-driven growth. Key Responsibilities: 1. SEO Execution & Optimization (Hands-On) • Own day-to-day on-page and technical SEO • Optimize: o Page structure, headings, metadata, schema markup o Internal linking, crawlability, indexing, page performance • Conduct regular SEO audits and implement fixes independently • Ensure SEO efforts drive high-intent, conversion-ready traffic 2. GEO / AEO / AIO Implementation (AI-First Discovery) • Execute Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) • Structure content to improve LLM understanding, trust, and citation • Optimize for: o Conversational and voice queries o AI-generated summaries and answers • Support AIO (AI Index Optimization) initiatives across AI platforms 3. Marketing Strategy Support & Execution • Translate the marketing and growth strategy into clear execution plans • Contribute insights on: o Channel prioritization o Content themes • Identify gaps and propose data-backed growth opportunities 4. A/B Testing & Conversion Rate Optimization • Plan and execute A/B and multivariate tests across: o Landing pages o CTAs and messaging o Content formats • Define hypotheses, success metrics, and decision criteria • Continuously optimize: o Conversion rates o Engagement depth o Lead quality 5. Analytics, Reporting & Insights • Track and analyze performance across SEO and AI discovery channels • Monitor metrics related to: o Organic visibility and rankings o GEO / AEO effectiveness o Experiment outcomes • Share actionable insights with the Sr. Lead on a regular basis Requirements Tools & Platforms (Hands-On Experience Expected) • SEO & Research: SEMrush, Ahrefs, Google Search Console, Google Analytics (GA4) or equivalent • Technical SEO: Screaming Frog, PageSpeed Insights, Lighthouse, or equivalent • Experimentation & CRO: VWO, Google Optimize (or equivalent tools) • AI & AEO Research: ChatGPT, Perplexity, Gemini, Copilot (for intent and answer analysis) • Content & Collaboration: CMS platforms (WordPress or similar) Required Skills & Experience • Min 3 years of hands-on experience in SEO, Growth, & Performance Marketing • Strong execution capability in: o On-page and technical SEO o Content optimization and structuring • Practical knowledge of GEO / AEO / AIO • Experience running A/B tests and optimization experiments • Exposure to B2B, tech, or cybersecurity marketing Benefits What We Offer: • Pioneer Status: Be among the first marketers in India to officially specialize in GEO and Agentic AI marketing. • High-Growth Domain: Cybersecurity is recession-proof, and AI Security is the fastest-growing vertical within it. • Leadership Opportunity: As a senior hire, you will have the autonomy to shape the marketing stack and strategy for a global consultancy. How to Apply: Interested candidates should submit a detailed resume and a cover letter outlining their qualifications and experience relevant to the role applied for. Applications should be sent via our careers portal or to hr@stfox.com St. Fox is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.