Kulfi Collective
At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences. Associate Creative Director, Social Role Associate Creative Director, Social Brand Spotify India Type Full-Time Location Worli, Mumbai (Hybrid) THE KIND OF WORK YOU'LL SHAPE Spotify India has a fandom, not just an audience. People screenshot it, argue about it in comments, reference it without tagging it. Keeping that alive takes someone who thinks in ideas before they think in posts. THE ROLE You're the creative lead on Spotify India's social presence. The person who decides what it stands for and what it says on the internet. Day to day, that means turning music culture and platform moments into ideas worth making. Some of your best ones will come from a meme you saw at 11pm. That's the job. WHAT YOU'LL DRIVE Set the creative direction for Spotify India's social handles Originate ideas that feel native to the internet, not adapted for it. Spot what's moving in culture and know when and how Spotify should be part of it Write copy that sounds like a person who loves music, not a brand that sells it Brief designers and editors with clarity and a point of view Present ideas to the client and make them believe in things they haven't seen yet WHAT MAKES THIS ROLE DIFFERENT This is not a campaign-support role. The feed is the product You're the creative lead on the account. The work will have your fingerprints on it The brand already has cultural equity. Your job is to build on it, not establish it WHO YOU ARE 4 to 6 years working on brands where social is the main event, not a deliverable Your ideas travel. Not because they were boosted, but because they were good Genuinely plugged in. Music, culture, the internet. You follow it because you want to Copy is your sharpest tool. You can write something that sounds effortless and know why it works Strong command of Instagram: Reels, Stories, carousels. You know what each format is actually for You can hold a room, present an idea, and bring people with you Bonus: experience in music, entertainment, or youth culture brands BEFORE YOU APPLY This role is built for someone whose instinct is to make something, not manage something. If that's not quite where you are yet, there'll be other roles that are a better match. It's a great fit if: Social media is something you're genuinely obsessed with, not just professionally familiar with You can point to cultural moments in social from the last year and explain exactly why they hit Your best work found an audience you didn't have to go looking for HOW TO APPLY Send us an email with your portfolio. We're looking for work that felt like a real moment to you, projects where the social idea travelled somewhere unexpected. And if there's a Spotify India post from the last year that you loved, or one you think missed, tell us about that too. We're just curious how you think. More about Kulfi Collective We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity. Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between? Here is everything you need to know.