Account Manager - Health PR

Reporting structure

Reports to: Senior Account Manager Key responsibilities

Account Management

Manage all aspects of PR and integrated accounts and projects, including planning, execution, reporting and financials (overall budgeting and billing) and act as day-to-day point of contact to key clients

Design, plan and manage Asia Pacific-wide PR and integrated comms programs working with remote teams

Develop a deep understanding of clients’ businesses to develop relevant communications strategies and plans

Lead, inspire and drive account teams, providing direction and next steps, ensuring quality standards and meeting of deadlines

Maintain efficiency of the account by ensuring work distribution and team members’ growth and development

Ensure the right resourcing and support for the accounts and discuss with Senior Manager/Business Unit Lead on any need for adjustments

Provide guidance to junior team members on timeline management and other processes

Manage all aspects of media engagement, including securing of media interviews, setting up media roundtables/press conferences and other media engagements

Oversee and contribute to the development of PR and integrated comms material, including articles, press releases, briefing documents, eDMs, podcasts, video scripts, etc, by providing overall guidance, edits and final approval

Ensure and maintain accurate and timely records for financial reporting

Business Development

Build strong client relationships and p lay an active role in growing client accounts organically

Actively contribute to new business lead development and pitching

Able to lead a team to conceptualize, develop and present new business proposals

Leadership & Management

Be a true ambassador for our company culture and live by “Work Hard, Play Nice” FINN value

Lead by example and provide coaching, guidance and motivation to junior staff

Demonstrate in-depth knowledge of clients’ businesses and industries

Demonstrate an excellent understanding of other areas of expertise within the business and actively share knowledge with clients and colleagues

Take personal responsibility for investing in own development, seeking opportunities to gain knowledge and broaden skills

Role Specific Skills/Attributes

Hard skills

Understanding of public relations and marketing operations processes, with an emphasis on Health PR

Confidence in providing day-to-day counsel on client’s integrated communications program

Capable of account planning and providing strategic inputs to plans, working with senior team/BU leads

Ability to work and project manage across teams (media, digital, content) to deliver client programs smoothly

Good understanding of and ability to manage administrative responsibilities

Excellent writing, editing and media pitching skills

Maintain some key relationships with media and other stakeholders

Strong communicator – written and verbal

Soft skills

Robust time and project management skills

Ability to build and nurture client relationships

Ability to analyse, manage and resolve issues

Goal-oriented, ‘can-do’ attitude

Meticulous and detail oriented

Strong teamwork and ability to connect with and guide juniors in their day-to-day delivery

Demonstrate strong leadership and ability to rally account/work teams

Self-motivated and ability to demonstrate creative thinking

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