Web Product Manager

About Doppel Doppel is on a mission to stop social engineering attacks before they cause harm. We protect companies and their customers from phishing, impersonation, and brand abuse across the internet, combining cutting-edge detection with rapid response to take down threats in real time. As attackers grow more sophisticated and exploit human trust at scale, our work sits at the front lines of modern cybersecurity. Joining Doppel means playing a direct role in safeguarding people, protecting brands, and shaping the future of defense against one of the fastest-growing threat vectors in the world. The Role At Doppel, we focus on building a culture where people feel respected, supported, and trusted to do meaningful work. We value clarity, collaboration, and solving real problems for our customers and teammates. As our Digital Experience Manager / Web Product Manager (Growth/Marketing focused) at Doppel, you will own the strategy, creation, and evolution of our highest-impact web experiences . You’ll work at the intersection of Product Marketing, Design, and Web to ensure our website clearly communicates our value and drives measurable business outcomes. This is a critical role for our growth engine, turning our digital front door into a high-performing conversion channel. What You Will Do Own and Evolve Key Web Experiences You will audit our current site and identify gaps across product, features, use cases and industry pages. You’ll define a clear roadmap for new page creation and refreshes, prioritizing based on business impact, SEO potential, and user needs. Manage the web properties as a product, balancing immediate marketing needs with long-term technical and strategic health. Partner Closely with Product Marketing (PMM) You will translate product positioning and messaging into compelling, web-native experiences. You’ll collaborate with PMM to refine narratives, ensuring they are clear, differentiated, and effective in a digital context. Act as the voice of the web user, ensuring messaging is optimized for readability, searchability, and conversion. Lead Page Strategy You will lead the creation of new pages from concept to launch. This includes shaping content, defining structure, and developing wireframes that effectively communicate complex ideas and guide users to action. Ensure all new pages meet best practices for performance, accessibility, and SEO. Lead Cross-Functional Execution You will work closely with Design and Web Engineering to bring pages to life, ensuring projects move efficiently from idea to launch. You’ll proactively remove blockers, make decisions, and maintain momentum without requiring constant oversight. Continuously Optimize and Improve You will regularly evaluate page performance using tools like Google Analytics, heatmaps, and A/B testing platforms. Identify opportunities to improve clarity, engagement, and conversion through data-driven hypotheses and experimentation. You’ll iterate on existing experiences to ensure our site stays current, effective, and aligned with company goals and growth targets. What We Are Looking For 6+ years of experience as a Web Product Manager, or Digital Experience role, specifically focused on B2B marketing or growth. Proven track record of defining, launching, and optimizing high-traffic, high-impact marketing websites. Strong understanding of web design principles, user experience (UX), and conversion rate optimization (CRO) methodologies. Proficiency with web analytics (e.g., Google Analytics 4) and A/B testing tools (e.g., Optimizely, VWO). Excellent communication skills with the ability to bridge the gap between marketing strategy, design aesthetics, and technical feasibility. Experience with CMS platforms (e.g., Webflow, WordPress, headless CMS) and SEO best practices. A bias for action and a demonstrated ability to take projects from vague concepts to polished, measurable results. Bonus points Experience working in a high-growth SaaS environment. Good eye for design Prior experience defining and measuring growth metrics like MQLs, sign-ups, and pipeline contribution from web channels. Why Join Doppel 140,000-170,000 OTE Meaningful equity so you share in Doppel’s success [Remote first culture with flexibility built in] Mission-Critical Work: Join a category-defining company that is genuinely changing the way organizations handle digital defense. Ownership & Impact: You’ll have the autonomy to shape our advocacy strategy and build the blueprint for how we highlight customer success. A High-Performance Culture: We offer a remote-first environment that values intellectual curiosity, rapid execution, and a healthy work-life balance. Meaningful equity so you share in Doppel’s success Flexible PTO, comprehensive health benefits, parental leave, and more A high growth environment where your work has immediate impact and visibility Salary Range $140,000 — $170,000 USD