Specialist - Business & Customer Analytics

Metro Global Solution Center (MGSC) is internal solution partner for METRO, a €31.6 Billion international wholesaler with operations in more than 30 countries. The store network comprises a total of 623 stores in 21 countries, of which 522 offer out-of-store delivery (OOS), and 94 dedicated depots. In 12 countries, METRO runs only the delivery business by its delivery companies (Food Service Distribution, FSD).

HoReCa and Traders are core customer groups of METRO. The HoReCa section includes hotels, restaurants, catering companies as well as bars, cafés and canteen operators. The Traders section includes small grocery stores and kiosks. The majority of all customer groups are small and medium-sized enterprises as well as sole traders. METRO helps them manage their business challenges more effectively.

MGSC, location wise is present in Pune (India), Düsseldorf (Germany) and Szczecin (Poland). We provide HR, Finance, IT & Business operations support to 31 countries, speak 24+ languages and process over 18,000 transactions a day. We are setting tomorrow’s standards for customer focus, digital solutions, and sustainable business models. For over 10 years, we have been providing services and solutions from our two locations in Pune and Szczecin. This has allowed us to gain extensive experience in how we can best serve our internal customers with high quality and passion. We believe that we can add value, drive efficiency, and satisfy our customers.

Website: https://www.metro-gsc.in

Company Size: 1000-1100

Headquarters: Pune, Maharashtra, India

Type: Privately Held

Inception: 2011

Job Description

Role Overview

As a CRM & BI Expert at METRO GSC, you will play a key role in supporting METRO’s global customer relationship management and business intelligence initiatives. You will support the shift toward data-driven, automated CRM by analysing data, generating insights, and providing actionable recommendations to improve commercial performance. This position requires strong analytical skills, attention to detail, and the ability to work collaboratively across teams and countries.

In this role, you will play a key part in driving data‑backed decision‑making and customer‑centric marketing across METRO’s global markets. You’ll work closely with international marketing teams, data scientists, and CRM specialists to analyze customer behavior, optimize communication journeys, and build intelligent reporting and automation tools. Your work will directly influence how 21 countries engage with millions of customers—transforming data into actionable insights, scalable processes, and impactful business outcomes.

Your responsibilities

Implementing projects in cooperation with marketing teams from 21 countries worldwide and the METRO Group headquarters in Düsseldorf

Analyzing and preparing reports on executed marketing and customer-related activities

Collaborating with the Data Science team

Automating CRM communication processes

Creating data visualizations (Looker Studio Mandatory)

Participating in the development of tools and processes for customer communication management, including defining requirements for new functionalities

Integrating data sets from multiple sources

Ensuring high quality of processed and reported information

Bachelor's degree is mandatory

5+ years' experience in the analysis and execution of CRM marketing campaigns, with an understanding of their specific characteristics

Interest in customer behavior analysis within the FMCG sector

Proficiency in Excel / Access

Knowledge of SQL (BigQuery); experience with Google Cloud Platform (GCP)

Experience in preparing data visualizations using BI tools

Strong conceptual thinking and a creative, solution-oriented approach

Excellent analytical skills

Good command of English, allowing for effective daily communication within an international team

Willingness to continuously learn and develop new competencies

Technical Requirements:

Advance SQL (mandatory)

BigQuery

GCP, Cloud Storage

Looker Studio / BI reporting/ Dashboard

Customer Analytics / CRM Analytics / Marketing Analytics

Experience analyzing customer behavior, campaign performance, dashboarding, and working with large datasets.

Participation in international projects across 21 countries

Exciting work in the dynamic environment of METRO, one of the leading global wholesale companies

Real opportunities for creative input and implementing your own ideas and solutions

Career development opportunities in various areas of modern retail operations

Friendly and informal working atmosphere