Incture
Senior Executive – Communications
Skills
Job description
Role Overview : This role will drive internal communications and employer branding initiatives, supporting the CEO Communication Office in building a strong, consistent, and engaging employee narrative. The role focuses on enhancing employee engagement, strengthening culture storytelling, and enabling employee advocacy aligned to Incture’s values and growth journey. Key Responsibilities : 1. Internal Communication Execution • Execute structured internal communication aligned to CEO messaging (emailers, Teams, leadership updates) • Support planning and execution of CEO-led communication formats: - Townhalls - Employee updates - Leadership messages • Ensure consistency in tone, messaging, and frequency across internal channels 2. Employee Engagement & Culture Storytelling • Partner with HR and leadership teams to drive communication around: - People programs (R&R) - Values and culture initiatives - Organizational milestones • Develop and execute campaigns highlighting employee journeys and experiences 3. Employer Branding (Inside-Out) • Build and manage employee storytelling pipelines (employees, alumni, leaders) • Translate internal culture into content for external platforms (LinkedIn, careers page) • Support talent branding initiatives (campus, diversity, women in tech) 4. Employee Advocacy Programs • Design and execute structured employee advocacy initiatives • Enable employees with content, toolkits, and storytelling formats • Drive participation across key talent segments (Garudas, leaders, delivery teams) 5. Campaigns & Engagement Initiatives • Execute internal campaigns such as: - Incture Pulse: Team Spotlight - Anniversary campaigns (20 years) - Engagement-led initiatives across locations • Drive engagement on Teams and internal platforms (DM Screens) Required Skills & Experience: • 4–5 years in internal communications, employer branding, or corporate communications • Experience in B2B, technology, consulting, or enterprise organizations preferred • Strong writing and storytelling skills across digital and leadership formats • Experience partnering with HR, leadership, and cross-functional teams • Ability to manage multiple campaigns in a fast-paced environment • Familiarity with collaboration tools such as MS Teams and social storytelling platforms preferred Key Attributes • Strong storytelling and content creation mindset • High ownership and execution agility • Ability to work in ambiguity and build processes from scratch • Strong stakeholder management with HR and leadership teams • High empathy and people-first communication style • Strong visual and campaign thinking • Ability to translate culture into authentic narratives