Director of Sales

The Director of Sales will represent Rootstock Vaults as the sell side and find the buy side for its products. You will sign funds, treasuries and trusts, bitcoin holders and bitcoin companies as customers for dollar loans, dollar yield and, as they become available, bitcoin yield opportunities.

Success is a loan book that grows past RootstockLabs' own treasury on arm's-length customers who stay, at a spread that pays for the product.

You will work with the Director of Partnerships on distribution partners, Product team on offers and pricing, and Legal team on terms and checks.

Deliver and own the Rootstock Vaults sales plan: ideal customer profile and target list for each buyer type, conversion assumptions and a weekly forecast, delivered within your first 60 days

Run sales as a clean, repeatable process from month 3: qualify and check every counterparty before terms are shared, code every lost deal by reason, and keep the pipeline current in the CRM each week

Grow the arm's-length loan book to agreed targets across multiple borrowers, each loan priced at or above the credit-policy floor and at an agreed gross spread

Onboard an agreed number of funds as customers, buying dollar loans, dollar yield or, once approved, bitcoin yield, through the direct route or the fund cell

Bring in direct dollar supply from treasuries and trusts on competitive terms

WHAT YOU BRING

10 or more years in sell-side roles, selling credit, lending or yield products to institutional buyers

Experience doing this job at least twice before at leadership level, with meaningful time in each role

Senior, proven relationships with family offices and high-net-worth clients, plus funds, treasuries and bitcoin companies, who can bring real capital and a book of contacts in our target customer base

Fluency in credit and yield products: secured lending, LTV, margin calls and yield against T-bills, with the ability to explain the risks plainly

A track record of building a pipeline from scratch: defining the ideal customer profile, sourcing and qualifying deals, and keeping strict CRM discipline

Strong negotiation skills, working within a credit policy

Bitcoin and on-chain fluency (Rootstock, custody, BPRO)

Compliance awareness: KYC and KYB, qualified counterparties and communication rules

Persistence, initiative and the flexibility to sell a young product in an open market

Integrity, strong listening skills, and clear oral and written communication

Calm under pressure, fast-moving and organized, with high standards for yourself and the team

Experience leading a mixed-skills team (business development, product structuring, sales, account management) and hiring A-players

ROOTIES BENEFITS

At RootstockLabs, we don’t just offer a job, we offer a community. Here’s what you can expect when you join us:

Competitive compensation package and unique benefits designed to support your growth and well-being.

100% Remote Work from Europe & Latin America, with access to global CoWorking spaces.

Work-Life Balance: Paid vacation and sick leave days

Continuous Learning: Access to training programs, language courses, and learning sponsorship annually.

Unique Projects: Work with cutting-edge blockchain technology in a global, diverse team.

ABOUT ROOTSTOCKLABS

RootstockLabs is a key contributor to Rootstock, Bitcoin's Financial Infrastructure for lending, yield, and onchain capital markets. We build and commercialize the institutional infrastructure that turns Bitcoin into productive capital.

What we do: Develop and commercialize Bitcoin-backed lending, tokenized real-world assets, and onchain financial strategies

Who we work with: Leading custodians, asset managers, and financial institutions

Why it matters: Rootstock is secured by 80%+ of Bitcoin's hash power and has run with 100% uptime since 2018 (bringing Ethereum-style programmability to the world's hardest money).

Proof it works: 200+ dApps live on Rootstock, from BTCFi protocols like Sushiswap and Oku to institutional names like Mercado Bitcoin, Animoca Brands, and Paystand