D2C Manager

D2C Manager – Be Wellness Location: Gurgaon (In-office) | Experience: 2–4 years | Type: Full Time About Be Wellness Be Wellness is a premium, science-led wellness and supplements brand building a differentiated approach to everyday health and performance. We are growing across D2C, marketplaces and quick commerce. The Role We are looking for a D2C Manager who is equal parts growth marketer, project manager and operator. You will own the day-to-day growth and execution of the D2C business. What You Will Own D2C Growth & Business Performance: Own overall D2C revenue, track key metrics (revenue, sessions, CVR, AOV, CAC, ROAS), build monthly growth plans Performance Marketing – Agency Management: Work with external agency on Meta/Google, own the relationship, review performance Website & CRO: Own D2C website roadmap, manage landing pages, run A/B tests, identify conversion drop-offs Content & Creative: Build content pipeline, work with design teams, coordinate product shoots and UGC CRM, Retention & WhatsApp: Own retention calendar, plan WhatsApp/email/SMS campaigns, optimize flows Affiliates & Partnerships: Build and manage affiliate channel, identify creators and partnership opportunities Campaign & Launch Management: Own D2C execution calendar, coordinate across all functions Who We Are Looking For 2–4 years in D2C, e-commerce, growth or digital marketing Experience with consumer brand (D2C/beauty/wellness/FMCG/fashion) Strong understanding of Shopify, Meta/Google advertising, CRM, WhatsApp marketing Strong project management, execution and communication skills Highly ownership-oriented