Cold Email Operations Manager

THE ROLE The Cold Email Operations Manager serves as the execution engine behind DigitalMarketing.com’s outbound email programs, responsible for building, managing, and optimizing cold email systems at scale. This role oversees the full lifecycle of cold email campaigns—from infrastructure setup and deliverability optimization to deployment, testing, and performance reporting. This individual will ensure that client campaigns achieve strong inbox placement, high reply rates, and consistent scalability. Acting as both a systems builder and performance operator, the role requires technical knowledge of cold email infrastructure alongside a results-driven mindset focused on measurable outcomes.     KEY RESPONSIBILITIES   Cold Email Infrastructure & Deliverability Build, manage, and scale cold email infrastructure including domains, inboxes, DNS configuration (SPF, DKIM, DMARC), and warm-up systems   Monitor and optimize deliverability, ensuring high inbox placement and minimizing spam risk Continuously audit and improve sending reputation, domain health, and IP performance Stay up to date with email provider policies (Google, Microsoft, etc.) and adapt systems accordingly   Campaign Deployment & Execution   Oversee the setup, launch, and management of client cold email campaigns across multiple platforms Coordinate campaign scheduling, segmentation, and sending strategies Implement A/B testing frameworks for subject lines, messaging, and sequences Ensure campaigns are deployed accurately, on time, and at scale   Performance Optimization & Reply Rates   Analyze campaign performance with a focus on reply rates, open rates, and conversion metrics Identify performance bottlenecks and implement improvements in targeting, messaging, and technical setup Collaborate with copy and strategy teams to align messaging with deliverability best practices Continuously iterate on campaigns to maximize client outcomes   Reporting & Client Insights   Create dashboards and reporting systems to track campaign performance and KPIs Provide clear, actionable insights to internal teams and leadership Ensure accurate tracking of metrics across campaigns and clients Translate data into recommendations that improve campaign performance   Operational Excellence   Establish processes, SOPs, and quality control systems for campaign execution Troubleshoot technical issues quickly and effectively Maintain a high standard of accuracy, organization, and documentation Proactively identify risks and implement preventative solutions