Digital Marketing Creative Designer (4 Months Maternity Cover)

Job Overview:

At Mumzworld, digital marketing is a key growth engine. We are looking for a Digital Marketing Creative Designer to support our growth team by designing, iterating, and scaling high-impact creatives across paid digital channels.

This role is highly execution-driven and data-led, ideal for someone who understands that creatives are not just about aesthetics, but about driving CTR, CVR, and revenue.

You will work closely with the Performance Marketing Growth, and Content teams to continuously test, optimize and scale creatives across Google (YouTube & Display), Meta, TikTok, and Snapchat.\

Digital Creative Development

Design and produce high-performing static and video creatives for:

Google YouTube & Display

Meta (Facebook & Instagram)

TikTok

Snapchat

Create multiple creative iterations (hooks, formats, CTAs, messaging) for A/B testing at scale.

Adapt and resize creatives for different placements, formats, and platform requirements.

Video & UGC Creative Execution

Edit and repurpose UGC-style videos for performance marketing use.

Convert long-form or raw creator content into short-form, performance-optimized ads.

Add performance-led elements such as hooks, subtitles, callouts, price highlights, offers, and CTAs.

Data-Led Creative Optimization

Work closely with the Performance Marketing team to:

Understand creative performance metrics (CTR, CVR, CPA/CPS)

Identify winning creative patterns and scale them

Refresh underperforming creatives based on insights

Support ongoing creative testing frameworks (new concepts, angles, formats).

Localization & Market Adaptation

Create and adapt creatives for UAE, KSA, and RoGCC markets.

Design Arabic creatives (or adapt creatives into Arabic with guidance).

Ensure cultural relevance and compliance with local market nuances.

Collaboration & Workflow

Collaborate with:

Performance Marketing Managers

Content & Brand teams

External creators and agencies (UGC / influencers)

Manage creative requests efficiently and meet tight campaign deadlines.

Maintain creative hygiene and organization of assets.

Required Skillset:

Creative Skills

Graphic Design

Motion Graphics

Video Editing

Web Banners

Software Skills

Adobe Photoshop

Adobe After Effects

Adobe Animate CC

Adobe Premiere Pro

Adobe Illustrator

Adobe Audition

3-5 years of experience in digital marketing creatives.

Strong experience designing creatives for paid media platforms (Meta, TikTok, Snapchat, Google).

Hands-on expertise with:

Static ad creatives

Short-form performance videos

UGC repurposing

Strong proficiency in tools such as:

Adobe Photoshop, Illustrator

After Effects / Premiere Pro / CapCut (or similar)

Clear understanding of performance-led design principles (hooks, CTAs, scroll-stopping visuals).

Qualification:

Previous e-commerce experience (DTC or marketplace).

Experience working on Arabic creatives.

Exposure to high-volume creative testing environments.

Familiarity with brand + performance balance in ads.

What We’re Looking For

A hands-on executor, not just a conceptual designer.

Someone who enjoys iterating fast, testing ideas, and learning from performance data.

Comfortable working in a high-growth, fast-paced environment with frequent creative refreshes.

Detail-oriented, organized, and able to manage multiple creative requests simultaneously.

A strong team player who collaborates well with marketers and stakeholders.