habuild
CRM Content manager Job Description About Habuild Habuild is a health-tech company on a mission to make yoga and healthy habits a part of everyday life. We leverage technology, behavioural science, and community to help millions build sustainable wellness habits.
We're looking for a *UI/UX Writer (CRM & Lifecycle)* who understands how words shape user experiences and drive user behaviour. This role goes beyond writing microcopy—you'll design user journeys, lifecycle communication, and engagement strategies that improve activation, retention, referrals, and long-term habit formation. You'll work closely with Product, Design, Growth, CRM, and Marketing teams to craft seamless experiences across the customer lifecycle. Key Responsibilities * Design and write user-centric content across the product experience, including onboarding, feature adoption, referrals, retention, and reactivation journeys. * Build end-to-end customer journeys across WhatsApp, Push Notifications, In-App Messaging, Emails, and other CRM channels. * Develop high-performing lifecycle campaigns, drip journeys, and automated communication flows. * Optimize user funnels to improve CTR, conversion, engagement, retention, and referral rates. * Collaborate with Product Designers and Product Managers to ensure intuitive and consistent UX copy across the product. * Translate complex product features into simple, actionable, and user-friendly communication. * Conduct user journey audits and identify opportunities to improve user experience and lifecycle engagement. * Create content strategies based on consumer behaviour, analytics, and product insights. * Write and optimize microcopy for buttons, tooltips, empty states, notifications, onboarding, error messages, and success states. * Work cross-functionally with Product, Design, Growth, Engineering, CRM, and Marketing teams to launch and optimize product experiences. * Continuously experiment through A/B testing and data-driven iterations to improve user engagement and retention.
* 3–6 years of experience in UX Writing, Product Content, CRM, Lifecycle Marketing, or Product Communication. * Strong understanding of UX frameworks, user-centred design principles, and product thinking. * Prior experience writing for Product Design and Product teams. * Experience building user funnels, customer journeys, and lifecycle communication strategies. * Proven track record of improving CTR, engagement, referrals, and user retention through content. * Experience designing WhatsApp journeys, drip campaigns, push notifications, emails, and lifecycle automation. * Deep understanding of consumer psychology, behavioural science, and habit formation. * Ability to write simple, empathetic, and action-oriented content for users aged *40+*. * Strong analytical mindset with the ability to interpret user data and optimise communication. * Excellent collaboration and stakeholder management skills. Core Skills * UX Writing & Product Content * Lifecycle Journey Design * CRM Strategy * Customer Journey Mapping * WhatsApp Journeys & Drip Campaigns * Push Notification Strategy * Consumer Behaviour Psychology * Retention & Engagement Strategy * Habit Formation & Behavioural Science * Funnel Optimisation & Referral Growth * A/B Testing & Content Experimentation * Cross-functional Collaboration Reporting To :- Creative Lead / Product Team Location :- Gurugram, India