Retail Marketing Specialist

Job description About the role We're looking for a hands-on retail marketing professional to bring the Oben Electric brand to life across our showrooms and local markets. Youll own on-ground brand experiences - from storefronts and mall activations to billboards, festive decor and BTL campaigns, and make sure every offline touchpoint links back to our brand story. If you love building memorable in-store moments that drive footfall and sales, this is for you. What you’ll do (Key Responsibilities):- Own showroom branding across all locations, ensuring consistent, high-impact visual identity, strong store hygiene, and a great customer experience. Plan and execute offline campaigns including billboards, roadshows, mall activations, tech-park activations, and local market events. Lead ground activations such as storefront branding, POS displays, visual merchandising, in-store elements, and festive decor. Drive dealer coordination for all BTL activities, ensuring smooth execution and timely roll outs at showroom level. Build and manage local partnerships and collaborations to increase footfall and local awareness. Develop and manage local marketing vendors, ensuring quality, cost efficiency, and timely delivery. Run BTL activities end-to-end with a sharp focus on coordination, execution quality, and ROI. Manage production, installation, upkeep, and maintenance of branding materials, working closely with design, procurement, dealers, and vendor teams. Produce, manage, and distribute merchandise and print collateral for showrooms and campaigns. Ensure showroom hygiene, branding upkeep, and visual standards are consistently maintained across locations. Align offline executions with the brand’s social media storytelling to create seamless cross-channel brand experiences. Support dealers with clear communication, campaign guidelines, and on-ground execution support. Track performance, collect showroom and dealer feedback, and continuously optimize campaign effectiveness. Ensure strict adherence to corporate brand guidelines across all local and regional executions. Requirements Who we’re looking for (requirements): 3+ years of retail/on-ground marketing experience with proven execution of storefront branding, billboards, mall activations and BTL campaigns, preferably in automotive, consumer durable, or retail. Demonstrable track record of running branding projects across multiple cities/locations. Strong vendor management, procurement experience and negotiation skills. Excellent project management - plan, budget, and deliver campaigns on time and within quality standards. Ability to translate brand strategy into tangible, measurable in-store experiences. Comfortable operating in a fast-paced, multi-city environment and coordinating cross-functional teams (design, ops, sales, procurement). Network of pan-India vendors/agencies for national and regional roll outs. Clear communicator with stakeholder management strength.