Playbook
Salary Range: $150-175k + Equity Eligibility
Location: Remote in the continental US, with 25% nationwide travel Reports to: SVP, Strategy Your Mission The mission is to build, operate, and scale a high-performance Growth Marketing Engine that transforms premier commercial properties into vibrant, revenue-generating destinations. This role drives a dual-purpose strategy: maximizing top-line revenue through the monetization of public events and bookable spaces, while simultaneously accelerating tenant engagement to secure lease renewals. Designed for a senior strategist who thrives on direct execution, this role requires building the centralized infrastructure and launching the turn-key tools, automated templates, and systems that empower on-site Host teams to market their specific service lines with maximum impact and minimal lift. Your Focus The focus is the intersection of B2B acquisition and retention, consumer-facing monetization, and Host team enablement. Key responsibilities include designing the automated communication workflows that drive daily tenant participation, training AI models to scale content creation, and building the technical plumbing for multi-stream attribution. Equal priority is placed on making marketing simple for non-marketers, translating complex growth tactics into low-lift operational tools for on-site execution teams to independently drive revenue and engagement within their specific assets.