Meta Ads - Content (Performance Marketing-Kannada)

What is Lokal :

Access & Empowerment for Bharat through AI and Local Language Internet

Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.

Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:

Lokal Matrimony – Location-based matchmaking apps focused on hyperlocal compatibility

Lokal Jobs – Hyperlocal job discovery platform connecting blue- and grey-collar workers with nearby opportunities

GyanTV – Skill-based learning in regional languages (stocks, photography, small business & more)

Dostt – Make new friends through voice chats, games, and real, authentic conversations

Eaze – A safe space to explore emotional well-being via community-driven support

AstroLokal – Instant access to trusted astrologers through audio and chat

And more – 10+ new apps in testing & exploration across agricultural advisory, legal advisory, financial guidance, and AI-powered personal assistants.

bout the role :

We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing—from running ads and creating content ideas to tracking and optimizing performance.

This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.

For each app you work on, you'll study the audience, the market, and the competition - then write ads that get people to download and make that first purchase.

You decide the angle, the hook, the format, and the script - and you write it yourself.

You'll brief designers and video editors on your concepts and follow through until the output matches your intent.

You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one polished ad a week.

You run your own A/B tests, read the results, and decide what to try next.

You track what's working in each market and make sure the creative feels native to that audience.

1–3 years of experience in performance marketing content or growth marketing.

Hands-on exposure to Meta Ads & Google Ads campaigns.

Strong copywriting skills (English + regional language preferred).

Understanding of performance metrics like CAC, ROAS, CPI, CTR.

Experience working with creative and video teams.

Data-driven mindset with strong analytical skills.

End-to-end ownership of marketing

Training and mentorship from leadership

High learning curve with direct business impact

Performance-based growth opportunities

Why This Role Is Exciting :

You will directly drive growth through paid marketing and experiments

You will own end-to-end performance—from ads to insights and optimization

You will test, learn, and scale what works with real business impact

High visibility with leadership and a steep learning curve