SAP CRM Functional Analyst - Sales

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

Major Responsibilities

Support customer and master data integration from SAP CRM to SAP ECC via middleware

Configure and support Lead, Opportunity, and Quotation processes in SAP CRM

Support Order Management configuration based on defined sales business scenarios

Configure and manage number ranges for SAP CRM Sales transaction types

Define, validate, and maintain SAP CRM relationship roles used in opportunities and quotations

Align SAP CRM relationship roles with SAP ECC partner functions (AG, RE, RG, WE)

Support SAP SD integration across the Lead‑to‑Cash and Order‑to‑Cash process

Configure and support partner determination and text determination procedures

Deliver and support SAP CRM WebUI configuration for Sales and CIC users

Enable interactive sales reporting and pipeline visibility

Participate in Agile delivery, including backlog refinement, sprint planning, testing, UAT, releases, and production support

Collaborate cross‑functionally with Sales, Service, and technical teams

Minimum Job Requirements

Bachelor’s degree in Information Systems, Business, Marketing, or a related field, or

Equivalent combination of education and relevant SAP CRM experience

Certification / License

None required; SAP CRM certifications are not mandatory but may be considered an asset

Work Experience

8-10+ years of hands-on SAP CRM functional experience, with demonstrated focus on Sales and Lead‑to‑Cash processes

5+ years of SAP ECC experience, with focus on integration to SAP CRM

Hands-on experience configuring and supporting: Leads

Opportunities

Quotations

Sales Orders

Experience supporting the Lead to Cash / Order to Cash lifecycle

Experience working in Agile delivery models including participation in backlog grooming, sprint planning, UAT, and releases.

Experience collaborating with cross-functional teams (Marketing, Sales, Service, IT)

Knowledge / Skills / Abilities

Strong functional knowledge of SAP CRM Sales processes

Solid understanding of SAP SD and integration between SAP CRM and SAP ECC

Experience with SAP CRM relationship roles and partner determination

Experience configuring SAP CRM WebUI for Sales and CIC users

Ability to work effectively across Sales, IT, and technical teams

Strong analytical and problem-solving skills to translate business requirements into SAP CRM solutions

Excellent communication skills, with the ability to work effectively with both business and technical stakeholders

Environment SAP CRM 7.0

SAP ECC 6.0 (FI, CO, SD, MM)

XML

Microsoft tools

Preferred Job Requirements

Master’s degree in Business Administration, Information Systems, or a related field is preferred

Certification / License

SAP CRM certification (SAP CRM 7.0) preferred

SAP SD certification

Agile-related certifications (Scrum, or Agile Practitioner) are a plus

Salesforce (SFDC) certification is beneficial but not required

Work Experience

12-15+ years of SAP CRM functional experience, with at least 5–10 years supporting Service, Sales and Marketing-focused processes

Experience supporting Customer Interaction Center (CIC) processes

Experience working in hybrid CRM landscapes (SAP CRM integrated with Salesforce)

Experience supporting pricing, variant configuration, IPC, or CPQ‑related processes

Experience with large‑scale or global SAP CRM deployments

Prior experience supporting User Acceptance Testing (UAT), releases, and post‑deployment support across multiple team

Knowledge / Skills / Abilities

Salesforce (SFDC) Sales lifecycle knowledge

Advanced knowledge of pricing, variant configuration, or IPC integration

Experience enabling sales analytics, pipeline visibility, and reporting

Strong documentation skills (functional specs, test scripts, process flows)

Ability to manage multiple priorities in a fast‑paced Agile environment

Strong stakeholder management and influencing skills

Proven ability to work independently while collaborating across Marketing, Sales, Service, and Technical teams

Comfortable operating in an Agile, fast‑paced delivery environment with multiple concurrent priorities

Environment SAP CRM 7.0

SAP ECC 6.0 (FI, CO, SD, MM)

XML

Microsoft tools

Physical Requirements and Working Conditions

PHYSICAL DEMANDS :

Office Environment:

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel.