Catch Creation, LLC
About Catch Creation Catch Creation is a global eCommerce company built for the digital age. We create, grow, and manage online brands that inspire customers and deliver real value through exceptional products and experiences. Our team thrives in a fully remote environment, combining creativity, data-driven strategy, and innovation to build scalable eCommerce solutions that perform. From concept to conversion, we specialize in developing brands that stand out in competitive markets—driven by a passion for design, storytelling, and customer satisfaction. Every product we launch reflects our commitment to quality, authenticity, and growth. At Catch Creation, we believe great ideas can come from anywhere—and our remote-first culture allows talented people from around the world to collaborate, innovate, and bring those ideas to life. TYPE Fractional / Contract DURATION 6–12 Months LOCATION Remote — USA/Canada HOURS/WEEK 10–20 hrs (flexible) About Catch Creation & Muddy Mat Catch Creation is a global e-commerce company that creates, grows, and manages online brands. Our flagship brand, Muddy Mat, is a 9-figure revenue, bootstrapped, profitable DTC pet products company the #1 selling indoor mat for cleaning dog paws, loved by millions of pet owners across America. We operate across TV, DTC e-commerce, Amazon, TikTok Shop, and expanding retail partnerships with Home Depot, Costco, and Walmart. Our portfolio also includes Cloud K9 (anti-anxiety dog beds) and Wizz (pet stain remover). We are remote-first, lean, and move fast. The Opportunity We are looking for a hands-on, entrepreneurial Fractional CTO to provide senior technology leadership during a critical growth phase. You will work directly with the Founder/CEO and leadership team to own our technology strategy, lead our engineering team, and ensure our platforms can scale with the business. This is not a consulting role where you write recommendations and disappear. We need someone who will embed with the team, make decisions, and drive execution. What You’ll Do Technology Strategy & Architecture Own and execute our overall technology roadmap and platform architecture Evaluate and recommend technology solutions that support multi-channel e-commerce growth Ensure scalability, security, and reliability across all tech systems Represent technology in leadership and strategic planning meetings Team Leadership Lead, mentor, and manage our existing engineering team day-to-day Set clear priorities, KPIs, and delivery expectations for the tech team Identify gaps and make hiring recommendations where needed Foster a culture of ownership, speed, and quality Platform & Systems Oversee and optimize our Shopify multi-store setup, including integrations, apps, and checkout flows Manage integrations with order tracking tools, upsell/downsell sequences, and third-party platforms Audit existing tech infrastructure and implement improvements for performance and reliability Ensure our systems support Amazon, TikTok Shop, DRTV, and retail channel operations What We’re Looking For Required Proven experience as CTO, VP Engineering, or equivalent senior tech leadership role Deep hands-on experience with Shopify and e-commerce tech stacks at scale Track record of building, leading, and scaling engineering teams Experience with multi-channel e-commerce: DTC, Amazon, TikTok Shop, or retail integrations Strong communicator who can translate between technical and business teams Based in the USA or Canada Preferred Prior fractional or advisory CTO experience Familiarity with DRTV (direct response television) tech and operations Experience at a high-growth DTC brand ($50M–$500M revenue range) Exposure to 3PL/fulfillment tech and supply chain systems Who You Are You’ve done this before you know how to step into a fast-moving company, get up to speed quickly, and lead without needing hand-holding. You think like an operator, not just an architect. You’re equally comfortable reviewing a pull request and presenting a 12-month technology roadmap to the CEO. You don’t hide behind process. You ship. You own outcomes. And you know that in a lean company, your impact is visible and immediate. How to Apply Please apply with your resume and a brief note covering: Your relevant e-commerce / Shopify experience Examples of engineering teams you’ve led Your availability and preferred engagement structure (hours/week, start date) Your rate or compensation expectations We move quickly. Strong candidates will be contacted within a few business days.