Discreet
Performance Marketer
Pune City, Maharashtra, India1+ yrsPosted today
Skills
ExcelAnalytical SkillsCommunicationE-commerceSEOB2B SaaS
Job description
- Plan, set up, and manage paid campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, PMax, Display), and other relevant platforms (LinkedIn, YouTube, Marketplaces). • Own campaign performance metrics — CTR, CPC, CPL, CPA, ROAS — and continuously optimize for efficiency and scale. • Conduct A/B testing on ad creatives, audiences, landing pages, and bidding strategies. • Manage budgets across campaigns and platforms, ensuring optimal allocation based on performance data. • Collaborate with the creative/design team to brief and refine ad creatives, videos, and copy for different funnel stages. • Build and manage re targeting funnels and lookalike/custom audiences. • Track and report performance through dashboards (Google Analytics, Meta Ads Manager, Google Ads, Looker Studio, etc.). • Coordinate with the ecommerce team to align paid campaigns with product launches, offers, and inventory. • Stay updated with platform algorithm changes, ad policies, and emerging performance marketing trends (including AI-driven a d tools). • Support the SEO/content team with paid amplification of blogs, landing pages, and organic content when relevant. • Assist in tracking performance of WhatsApp/Email campaigns where paid and owned channels intersect. Requirements Requirements • Minimum 1 year of hands-on experience managing paid campaigns on Meta Ads and Google Ads (agency or in-house). • Working knowledge of Google Ads (Search, PMax, Display) and Meta Ads Manager. • Understanding of key metrics: CPL, CPA, ROAS, CTR, conversion tracking, and pixel/tag implementation. • Familiarity with Google Analytics (GA4), Google Tag Manager, and basic reporting tools (Excel/Google Sheets, Looker Studio a plus). • Basic understanding of landing page optimization and conversion rate optimization (CRO). • Strong analytical mindset — comfortable reading data and translating it into actionable optimizations. • Good communication skills to collaborate with creative, sales, and ecommerce teams. • Bonus: Experience with LinkedIn Ads, WhatsApp Business API campaigns (e.g., WATI), or performance marketing in home security/electronics/D2C/B2B hybrid businesses.